Brand Tone

Friendly, Playful, and Passionate.

Brand Values

• •Creativity and Imagination
• •Joy and Fun
• •Quality Craftsmanship
• •Sustainability
• •Community

Best Practices

• •Always Tell a Story: Whether in a product description or a social media post, frame the products within a narrative. This reinforces the brand's magical and imaginative qualities.
• •Maintain a Friendly and Accessible Voice: Use conversational language, emojis, and humor to engage the audience. Avoid overly technical jargon when discussing the 3D printing process.
• •Highlight Core Values: Consistently mention the use of biodegradable materials, the hand-finished quality, and the brand's origin story. This builds trust and reinforces the brand identity.
• •Encourage Interaction: Actively ask questions, solicit ideas, and run polls and contests to keep the community engaged and make them feel like part of the brand's journey.
• •Stay Visually Focused: Pair every piece of copy with compelling visuals (videos or high-quality photos) that showcase the product's movement and detail, as this is a key selling point.

Social Perception

The public perceives 3dcenter as a creative and innovative company that produces unique, high-quality decorative items. They are seen as passionate creators who are in touch with their community. Their presence at comic cons and local markets suggests they are well-regarded within the geek culture and local artisan communities. The brand's story of two friends following their passion resonates with customers and adds an authentic, relatable dimension to their identity.

Copy Examples

• •Unleash a legend! Our new Crystal Dragon isn't just a figure; it's a story waiting to unfold on your desk. Forged from eco-friendly magic (and PLA plastic!), each one is hand-finished to guard your space with mythical style. Ready for an adventure?
• •Want to win your own wiggly friend? We're giving away one of our best-selling articulated octopuses! To enter: 1. Follow us! 2. Like this post. 3. Tag a friend who needs a dose of fun in their life! Good luck!
• •From a shared hobby to a workshop full of wonders. 3dcenter started with two friends, a teacher and an IT guy, and a passion for bringing joy through 3D printing. Every piece we make is a piece of our story. Thanks for being a part of it.
• •Watch the magic happen! From a digital dream to a tangible treasure. This is how our articulated creations come to life. What should we print next? Drop your ideas in the comments! #3Dprinting #BehindTheScenes #ArticulatedToy
• •Don't just decorate, animate! Our moving figures are the perfect anti-stress gadget or a playful addition to your home. Made with love and biodegradable materials. Find your new favorite creature at 3dcenter.cz!