Brand Tone

Expressive and Playful, Stylish and Trendy, Approachable and Inclusive, Proud and Cultural, Empathetic and Supportive

Brand Values

• •Self-Expression and Individuality
• •Creativity and Fun
• •Quality and Craftsmanship
• •Cultural Celebration and Heritage
• •Accessibility and Commitment-Free
• •Community and Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Tattooshka's tone (Expressive, Playful, Stylish, Approaching, Proud, Empathetic) with examples of do's and don'ts for writing copy across all platforms (website, social media, emails).
• •Emphasize Storytelling: Weave the brand's unique story, especially the Ukrainian heritage and the founder's mission, into the copy where appropriate. This adds authenticity and emotional connection, differentiating the brand.
• •Use Inclusive and Positive Language: Ensure copy is welcoming to all, avoiding jargon or exclusionary terms. Focus on the joy, creativity, and confidence the products bring.
• •Maintain Visual and Textual Harmony: The playful, stylish, and expressive tone in the copy should be consistently reflected in the visuals used on the website and social media. Ensure hashtags align with the brand's voice and values (e.g., #ExpressYourself, #UkrainianArtistry, #StyleWithoutCommitment).
• •Engage Authentically: When responding to comments, messages, or reviews, maintain the established brand tone. Be genuinely helpful, appreciative, and reflective of the brand's values, especially the cultural pride and supportive nature.

Social Perception

Positive Customer Feedback, Fashionable and Fun Accessory, Supportive of Ukrainian Culture, Engaging and Responsive, Kid-Friendly Option

Copy Examples

• •Headline: Your Skin, Your Story. Express It. Body: Don't just follow trends, set them! With Tattooshka's vibrant temporary tattoos, your style speaks volumes. From delicate florals to bold statements inspired by Ukrainian artistry, find the design that's uniquely YOU. Easy to apply, stunning to see. #TattooshkaUSA #ExpressYourself #UkrainianArt
• •Headline: No Strings Attached. Just Pure Style. Body: Love the tattoo vibe but not the lifetime commitment? We get it! Tattooshka offers stunning, realistic temporary tattoos that let you switch up your look whenever you feel like it. Perfect for festivals, parties, or just because. Dare to be different, today! #TemporaryJoy #StyleFreedom #TattooshkaFun
• •Headline: Wear Your Art. Share Your Heritage. Body: Discover designs crafted with love by Ukrainian artists. Tattooshka brings you more than just temporary tattoos – we bring you a piece of culture, a story of resilience, and a way to wear your pride. Safe, beautiful, and deeply meaningful. #UkrainianDesign #CulturalTattoos #SupportUkraine #TattooshkaHeritage
• •Headline: Kid-Approved. Parent-Loved. Creative Fun! Body: Unleash your little one's imagination (and yours!) with Tattooshka's kid-friendly temporary tattoos! Safe, non-toxic, and super easy to apply, they're perfect for parties, playdates, or just adding a splash of fun to any day. #KidsTattoos #SafeForSkin #PlayfulStyle #TattooshkaKids
• •Headline: Collab With Us! Let's Create Something Amazing. ✨ Body: Are you an artist, influencer, or event planner? Tattooshka USA loves to collaborate! We're passionate about bringing unique temporary tattoo designs to life and partnering for exciting events. Got an idea? Let's chat! #TattooshkaCollabs #BrandPartnership #CreativeMinds #TemporaryTattooArt