Brand Tone

Professional & Informative, Customer-Oriented & Supportive, Quality-Driven

Brand Values

• •Quality
• •Customer Centricity
• •Reliability & Trust
• •Innovation (Aspirational)
• •Partnership

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Reliable, Supportive, Quality-Driven) with examples of "do's and don'ts" for wording, sentence structure, and level of formality.
• •Prioritize Clarity and Directness: Especially in a B2B context for tools and materials, the copy should be easy to understand, avoiding jargon where possible or explaining it clearly. Get straight to the benefits and specifications.
• •Emphasize Solutions and Benefits: Instead of just listing product features, explain how they solve a customer's problem or help them achieve their goals (e.g., "ensuring durability and performance" rather than just "durable materials").
• •Maintain a Supportive and Accessible Stance: Use language that positions the brand as a helpful partner (e.g., "We're here to help," "Contact our experts"). Ensure contact information and support channels are clearly visible.
• •Ensure Consistency Across All Channels: The tone used on the website should be consistent with social media posts, email communications, and any advertising materials. Regular internal reviews of content can help maintain this consistency. Use both English and Arabic thoughtfully to reach the intended audience effectively.

Social Perception

Reliable, quality-focused supplier, targeting B2B (construction professionals, contractors) and serious DIY enthusiasts in Saudi Arabia, catering to a diverse local market through dual language approach (English and Arabic).

Copy Examples

• •Headline: Build with Confidence. Build with PS Trading. Body: For over 20 years, PS Trading has been the trusted partner for Saudi Arabia's construction professionals. We deliver top-quality materials and tools, backed by expertise and a commitment to your project's success.
• •Headline: Your Project Demands Quality. We Deliver It. Body: Don't compromise on your build. PS Trading meticulously sources durable, high-performance tools and materials from leading manufacturers. Get what you need, when you need it.
• •Headline: More Than a Supplier, We're Your Partner in Construction. Body: From foundational materials to finishing tools, PS Trading offers a comprehensive range and 24/7 support. Let us help you create spaces that inspire and endure.
• •Headline (Product Focused): Uncompromising Safety, Unbeatable Performance. Body: Explore our range of [Specific Safety Equipment Category, e.g., Fall Protection Gear]. Sourced for reliability, designed for the demanding conditions of your worksite. PS Trading – equipping you for excellence.
• •Headline (Service Focused): Quality Tools & Materials, Delivered Kingdom-Wide. Body: Get the best for your project, no matter where you are in KSA. Orders above SAR 500 ship countrywide. Experience the PS Trading commitment to service and reliability.