Brand Tone

Elegant & Sophisticated, Warm & Approachable, Passionate & Authentic, Conscious & Ethical, Descriptive & Evocative

Brand Values

• •Quality Craftsmanship
• •Sensory Experience
• •Customer Delight
• •Ethical Production
• •Accessible Luxury
• •Passion for Fragrance

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, warm, descriptive, conscious) with examples of "do's and don'ts" for language and style. Share this with anyone creating content.
• •Focus on Sensory Language: Since the products are fragrance-based, consistently use rich, evocative, and descriptive language that appeals to the senses (smell, sight, touch – e.g., "velvety smooth wax," "crisp linen notes," "glowing ambiance").
• •Emphasize Core Values: Regularly weave in mentions of key values like "hand-poured," "small batch," "vegan-friendly," "cruelty-free," and "UK made" to reinforce brand identity and appeal to conscious consumers.
• •Maintain a Warm and Appreciative Customer Interaction Style: When responding to comments, reviews, or inquiries, always use a polite, friendly, and grateful tone. Personalize responses where possible.
• •Visual Consistency Reinforces Tone: Ensure that the copy is always paired with visuals (photography, graphics) that match the elegant, clean, and sophisticated aesthetic of the brand. The words and images should work together to tell the same story.

Social Perception

Positive, Trustworthy, Gift-Worthy, Artisanal/Boutique

Copy Examples

• •Instagram Post (New Scent Launch): Immerse yourself in pure bliss. ✨ Introducing [Scent Name], our newest hand-poured creation designed to transform your space into a sanctuary. Crafted with love, vegan-friendly, and oh-so-exquisite. What moments will you elevate? #ExquisitelyUK #NewScent #LuxuryHomeFragrance #HandmadeWithLove #Sanctuary
• •Facebook Ad (Focus on Gifting): Searching for that perfect, heartfelt gift? Wrap them in the luxurious embrace of Exquisitely UK. Our hand-poured candles and reed diffusers are more than just a fragrance; they're an experience. Beautifully packaged and crafted with care. Shop our gift collection today and share a little exquisite joy. #ExquisiteGifts #LuxuryForLess #HandmadeUK #ThoughtfulGifting
• •Product Description (Website - for a floral candle): Let the delicate notes of our [Floral Scent Name] candle transport you to a blooming English garden. Each candle is lovingly hand-poured in small batches, using only the finest vegan waxes and cruelty-free fragrances. Perfect for unwinding after a long day or adding a touch of sophisticated charm to any room. Experience the exquisite difference.
• •Email Newsletter Subject Line: A Little Bit of Luxury, Just For You ✨ (+ A Scent Surprise Inside!)
• •Social Media Story (Behind the Scenes): (Video/Image of candle pouring) From our hands to your home ❤️. Each Exquisitely UK creation is poured with passion and precision. We're committed to bringing you the finest vegan and cruelty-free fragrances. What scent are you loving today? #BehindTheBrand #ArtisanMade #SmallBatchLuxury #ExquisitelyHandcrafted