Brand Tone

Sophisticated & Modern, Masculine & Welcoming, Expert & Professional, Approachable Luxury

Brand Values

• •Excellence & Quality
• •Expertise & Craftsmanship
• •Client-Focused Experience
• •Masculine Specificity
• •Modernity & Tradition

Best Practices

• •Emphasize Expertise with Confident Language: Use words like "expert," "master," "precision," "artisan," and "crafted" to highlight the skill involved. Avoid overly casual or slang terms unless carefully integrated into a specific campaign.
• •Focus on the "Masculine Sanctuary" Aspect: Consistently use language that speaks directly to men and their specific grooming needs and desires for a dedicated, comfortable, yet refined space.
• •Highlight the Blend of Modern and Classic: Talk about "modern styles" and "contemporary takes" alongside "classic techniques" and "timeless grooming" to appeal to a broad range of preferences within the male demographic.
• •Elevate the Experience, Not Just the Service: Describe what clients will feel and gain (e.g., "confidence," "refined look," "rejuvenated," "feel your best") rather than just listing services.
• •Maintain a Professional yet Approachable Voice: While sophisticated, the tone should still feel welcoming and clear. Avoid overly technical jargon without explanation. Ensure calls to action are direct and easy to understand.

Social Perception

Highly Regarded, Skilled Professionals, Premium Experience, Stylish & Trendy, More Than Just a Haircut

Copy Examples

• •Headline: Elevate Your Style. Experience Deauville Au Masculin. Body: More than a haircut, it's a statement. Our expert barbers in Montreal craft precision looks for the discerning gentleman. Book your appointment and discover the art of masculine grooming. Call to Action: Reserve Your Chair.
• •Headline: The Modern Man's Sanctuary. Body: Step into Deauville Au Masculin, where classic barbering meets contemporary style. We've curated a space dedicated to you – your look, your comfort, your confidence. Call to Action: Explore Our Services.
• •Headline: Craftsmanship in Every Cut. Body: At Deauville Au Masculin, our barbers are artisans, dedicated to the fine art of men's grooming. From sharp fades to refined beard trims, expect nothing less than excellence. Call to Action: Meet Our Barbers.
• •Headline: Beyond the Blade: A Grooming Experience. Body: Indulge in our signature hot towel shaves, revitalizing scalp treatments, and expert styling. Deauville Au Masculin offers a complete grooming journey, tailored for you. Call to Action: View Our Packages.
• •Headline: Your Look, Mastered. Body: Trust Montreal's premier barbers at Deauville Au Masculin to perfect your signature style or create a bold new one. It's time to look and feel your absolute best. Call to Action: Book Online Today.