Brand Tone

Helpful and Guiding, Enthusiastic and Passionate, Quality-Focused and Professional, Approachable and Friendly

Brand Values

• •Quality
• •Customer Satisfaction & Collaboration
• •Expertise and Continuous Improvement
• •Personalization and Self-Expression
• •Responsibility

Best Practices

• •Develop a Core Tone Profile: Clearly define the primary (e.g., Enthusiastic) and secondary (e.g., Quality-Focused, Approachable) tones. Document keywords, phrases, and even a "persona" for the brand voice.
• •Use "You-focused" Language (with appropriate formality): While Melty Shirt uses both "tu" and "vous," ensure the copy consistently speaks *to* the customer, focusing on their needs, desires, and how the brand helps them (e.g., "Sublimer *votre* demande" - Enhance *your* request).
• •Highlight Key Values Consistently: Weave in mentions of quality, personalization, expertise, and customer satisfaction naturally across different content pieces (website, social media, emails). For instance, consistently mentioning the quality of materials or the care taken in the printing process.
• •Maintain Enthusiasm and Passion: Inject positive and energetic language where appropriate, especially in social media and promotional materials, reflecting the "On glorifie le t-shirt personnalisé" attitude.
• •Adapt to the Platform, but Keep the Core Intact: While TikTok content might be more informal and trend-driven, and website FAQs more straightforward and informative, the underlying commitment to quality and customer empowerment should remain evident. The core personality shouldn't be lost, even if the delivery is tweaked.

Social Perception

Positive, Reliable, Youthful/Trendy, Focused on Gifting and Personal Use, Limited Wider Public Commentary

Copy Examples

• •Homepage Banner: "Your Vision, Our Quality, Your Perfect Custom Tee! ✨ Create something unique at Melty Shirt – where passion meets print."
• •Product Page (Custom T-Shirt): "Don't just wear a t-shirt, wear *your* story! Our 100% cotton tees are the perfect canvas for your creativity. Top-quality printing, vibrant colors, and a design that's all you. Let's make something amazing together!"
• •Social Media Post (TikTok/Instagram): "New design drop? Nah, new YOU drop! 😉🔥 Get your custom gear at meltyshirt.fr and let your style do the talking. Quality you can feel, designs you'll love! #MeltyShirt #CustomStyle #PersonalizedTee #PrintedInFrance"
• •Email Newsletter Subject: "💡 Your Next Favorite Tee is Waiting to be Created! (Plus, Quality Guaranteed!)"
• •About Us Snippet: "We're not just printing tees; we're crafting keepsakes and amplifying voices. At Melty Shirt, quality craftsmanship and your unique vision are at the heart of everything we do. Let our experts help you design the perfect personalized item."