Brand Tone

Luxurious, comforting, and educational, with a focus on self-care and natural beauty enhancement.

Brand Values

• •Quality & Luxury
• •Self-Care & Well-being
• •Beauty Enhancement
• •Comfort
• •Natural & Certified

Best Practices

• •Maintain a consistent tone of luxury and self-care across all platforms.
• •Incorporate customer testimonials to build trust and authenticity.
• •Use high-quality visuals that reflect the premium nature of the products.
• •Emphasize the 'ritual' aspect of using silk products to enhance the self-care experience.
• •Educate customers on the benefits of silk for beauty and well-being.

Social Perception

Onisa Coté is perceived as a brand that offers high-quality, luxurious silk products that enhance beauty, promote self-care, and improve overall well-being. Customers value the tangible benefits they experience, such as improved hair and skin, and better sleep.

Copy Examples

• •Indulge in the luxury of 100% natural silk and experience the difference for your skin and hair. Our silk pillowcases are Oeko-Tex® certified, ensuring the highest quality and safety.
• •Elevate your self-care ritual with our exquisite silk eye masks. Drift into a peaceful slumber and wake up feeling refreshed and rejuvenated.
• •Discover the secret to smoother, healthier hair with our premium natural silk scrunchies. Gentle on your locks, stylish for your day.
• •Potencia tu belleza naturalmente con la suavidad y los beneficios de la seda. Un lujo diario que transforma tu rutina de cuidado personal.
• •Experience the ultimate comfort and care with our 60-night trial. If you don't love the difference our silk products make, we'll gladly refund your purchase.