Brand Tone

Empowering, Body Positive, Confident, Adventurous, Stylish, Modern, Approachable Luxury, Quality-focused, Authentic, Real

Brand Values

• •Body Positivity & Inclusivity
• •Confidence & Empowerment
• •Quality & Timelessness
• •Authenticity
• •Adventure & Style
• •Customer Experience

Best Practices

• •Embrace "Real Talk": Use language that is genuine and relatable. Avoid overly technical jargon or exclusionary fashion-speak. Focus on the feeling and experience as much as the product. This aligns with their value of authenticity and normalizing "imperfections."
• •Lead with Empowerment: Every piece of copy should aim to uplift and inspire confidence. Highlight how the swimwear helps the wearer feel, not just how it looks. Reinforce the message that all bodies are beautiful and deserving of stylish, comfortable swimwear.
• •Spotlight the "Why": Continuously weave in the brand's origin story and mission – especially the focus on designing for mid-size bodies and challenging traditional beauty standards in swimwear. This adds depth and resonates with customers seeking brands with purpose.
• •Be Adventurous & Aspirational (but Attainable): While showcasing beautiful destinations and a stylish lifestyle, ensure the language remains inviting and inclusive, not intimidating. The adventure can be a local beach day or an exotic getaway; the confidence is what matters.
• •Maintain Visual & Verbal Consistency: Ensure the positive, empowering, and authentic tone used in written copy is mirrored in the visual content (unretouched images, diverse models) and across all platforms, from the website to social media captions and email marketing.

Social Perception

Customers seem to perceive the brand positively, appreciating the fit, style, and the empowering message. The brand actively works to be perceived as a solution for women who have felt overlooked by mainstream swimwear sizing and design. The emphasis on unretouched photos likely contributes to a perception of honesty and relatability. The clear mission to 'change someone's perspective on their body image not only in a swimsuit, but every day' positions them as more than just a swimwear seller, but a brand with a deeper purpose.

Copy Examples

• •Headline: Dive into Confidence. Your Perfect Fit Awaits. Body: Tired of swimwear that dictates how you *should* feel? At Catch 23 Swim, we design for how you *do* feel: amazing, adventurous, and authentically you. Discover styles made for your beautiful body, just as it is. #Catch23Confidence
• •Social Media Post: Sun on your skin, confidence from within. ✨ Our [Product Name] isn't just a swimsuit, it's a statement. A statement that says you're ready for anything, and you'll look incredible doing it. Designed for every curve, every adventure. #Catch23Swim #BodyPositiveSwimwear
• •Email Subject: Finally. Swimwear That Gets You. Body: Remember searching for that perfect swimsuit, only to feel...less than? We do. That’s why Catch 23 Swim was born – to celebrate real bodies and empower your adventures. Our latest collection is here, designed with your comfort, style, and confidence in mind. No hiding, just shining.
• •Product Description Snippet: Feel the embrace of our [Fabric Type, e.g., adaptable crinkle] fabric, designed to move with you, not against you. The [Specific Feature, e.g., adjustable tie-front] offers a customizable fit, because we know no two bodies are the same. This isn't just swimwear; it's your second skin for sun-soaked days and unforgettable moments.
• •Ad Copy: Adventure called. We designed the swimsuit for it. Catch 23 Swim: For the woman who defines her own beauty and explores the world on her own terms. Real. Radiant. Ready. #CatchYourWave