Brand Tone

Practical & Informative, Modern & Elegant, Accessible & Encouraging, Service-Oriented

Brand Values

• •Aesthetic Transformation
• •Practicality & Durability
• •Quality
• •Accessibility
• •Modernity

Best Practices

• •Emphasize Visual Transformation & Ease: Use descriptive language that paints a picture of the 'before and after' and consistently highlight the simplicity of installation and maintenance. (e.g., 'effortless update,' 'seamless finish,' 'quick refresh').
• •Maintain a Modern & Sophisticated Vocabulary: Choose words that evoke elegance, contemporary design, and quality (e.g., 'chic,' 'refined,' 'premium,' 'sleek,' 'timeless').
• •Be Direct and Benefit-Oriented: Clearly state the advantages of the products – not just what they are, but what they *do* for the customer (e.g., 'hygienic solution for kitchens,' 'durable style for busy households,' 'instant character for any room').
• •Showcase Practicality: Consistently mention key functional benefits like 'washable,' 'anti-bacterial,' 'easy to clean,' and 'durable' across product descriptions and marketing materials.
• •Adapt for Platform, but Keep Core Message: While TikTok copy can be more informal and hashtag-heavy than a website product page, the underlying message of stylish, easy transformation should remain consistent. Ensure visual branding (logo, color scheme if applicable) is also consistent.

Social Perception

Emerging Local Presence, Visually Driven Appeal, Focus on DIY/Easy Renovation, Limited Online Review Footprint

Copy Examples

• •Website Banner: "Elevate Your Space Instantly. Discover our stunning range of easy-to-install PVC marble and wood panels. Modern design, effortless transformation."
• •Instagram Post: "From drab to fab! ✨ Watch how our 'Carrara Black' PVC panels bring sophisticated drama to this living room. Swipe to see the before! #MyriamDeco #InteriorDesign #HomeRenovation #ModernHome #PVCPanel"
• •TikTok Video Caption: "No mess, no stress, just beautiful walls! 😉 Our PVC panels click into place for a quick style upgrade. What room should we do next? #DIYDecor #WallPanels #EasyInstall #HomeDecorHacks #MyriamDecoFrance"
• •Product Description Snippet (for an acoustic panel): "Silence the noise, amplify the style. Our acoustic wood-effect panels offer a serene atmosphere with a touch of contemporary elegance. Perfect for creating your peaceful sanctuary."
• •Facebook Ad: "Renovating? Myriam Deco in Limay offers chic and practical wall solutions. Visit our boutique or shop online for PVC panels that are beautiful, durable, and simple to install. Your dream interior is closer than you think! [Link to website]"