Brand Tone

friendly, enthusiastic, and empowering

Brand Values

• •Convenience & Time-Saving
• •Style & Fashion-Forwardness
• •Quality & Durability
• •Safety/Non-Damaging
• •Empowerment & Self-Expression

Best Practices

• •Use Enthusiastic & Positive Language: Incorporate words like "stunning," "fabulous," "effortless," "dazzling," "magic," and positive emojis where appropriate (especially on social media).
• •Focus on Solutions & Benefits: Highlight how Alaya Glam solves common nail care problems (time, damage, cost of salons) and the benefits users will enjoy (convenience, style, confidence).
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend who loves beauty and style. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Empower Your Audience: Frame your products as tools that help customers express themselves and feel good. Use encouraging and uplifting messaging.
• •Stay Current & Trendy: Reflect the brand's commitment to fashion by using contemporary language and referencing current style preferences (while remaining true to the core brand voice).

Social Perception

Generally positive, highlighting ease of application and attractive designs, salon-quality finish at home. Some mixed reviews regarding adhesion and color accuracy on external platforms like Amazon. Users commend the thickness and quality. The fashionable designs and the ability to get compliments are recurring themes.

Copy Examples

• •Ready for your 10-minute mani-makeover? ✨ Alaya Glam's press-on nails give you flawless, salon-style results without the wait. Just press, set, and slay!
• •Life’s too short for boring nails! 😉 Unleash your inner trendsetter with our latest collection of gel nail wraps. Stunning designs, effortless application. Your fingertips will thank you!
• •Busy schedule? No problem! Get that 'just stepped out of the salon' look in minutes. Our Daylight Gel Strips are your secret weapon for durable, dazzling nails – no UV lamp needed! 💅
• •Why choose between healthy nails and a fabulous manicure? With Alaya Glam, you get both! Safe, stylish, and oh-so-simple. Show off your unique style, effortlessly.
• •Become your own nail artist! 🎨 From chic classics to bold new trends, Alaya Glam makes it easy to switch up your look and express your vibe. Get ready for the compliments to roll in!