Brand Tone

Approachable and Friendly, Passionate and Knowledgeable, Discreet and Trustworthy, Empowering and Inclusive, Primarily Informative and Service-Oriented

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Personalized Service & Attentiveness
• •Passion for Lingerie
• •Discretion
• •Making People Feel Good

Best Practices

• •Develop a Simple Tone of Voice Guide
• •Always Prioritize the Customer's Feelings
• •Incorporate Annie's Passion and Expertise
• •Maintain Discretion in Sensitive Communications
• •Use Consistent Language and Greetings/Sign-offs

Social Perception

Positive (based on available feedback), Trusted Local/Online Boutique, Appreciation for Personal Involvement

Copy Examples

• •Feel Beautiful, Inside & Out. Discover lingerie chosen with passion, just for you.
• •Introducing your new favorite secret! This delicate lace bralette isn't just stunning; it's crafted for comfort that lasts all day. We believe everyone deserves to feel amazing in their lingerie. Questions about fit? Annie's here to help – just send us a message!
• •From a cozy night in to that special occasion glow-up, we’ve got the perfect piece to match your mood. ✨ At Boutique Annie, it’s all about quality lingerie that makes *you* feel fabulous. What are you celebrating today? #LingerieLove #BoutiqueAnnieStyle #FeelGoodLingerie
• •A little something special from Annie, just for you! ✨
• •Your perfect fit and complete satisfaction are our top priorities! With over 10 years of experience, Annie is dedicated to helping you find lingerie you'll adore. Shop with confidence and discretion. Have a question? We're always happy to chat and offer personalized advice!