Brand Tone

Elegant, Modern, Approachable, Relatable, Trustworthy, Quality-Focused, Enthusiastic, Passionate

Brand Values

• •Quality & Durability: High-quality, waterproof, and allergy-friendly materials.
• •Style & Elegance: Timeless and stylish pieces for everyday enhancement and special occasions.
• •Customer Connection & Relatability: Engaging with customers through social media in a personal way, sharing their journey as a family or women-led business.
• •Joy & Inspiration: Providing more than just jewelry, but an experience that underscores personality and is inspired by life's beauty.
• •Authenticity: Showcasing the real people behind the brand and their passion.

Best Practices

• •Balance Elegance with Relatability: While product descriptions might lean towards elegant language emphasizing quality, social media interactions can be more conversational and friendly, using emojis and engaging questions, reflecting the 'family/women-run' vibe.
• •Highlight Key Values Consistently: Weave in mentions of 'waterproof,' 'high-quality,' 'timeless,' 'allergy-friendly,' and 'inspired by beauty' across all platforms to reinforce what the brand stands for.
• •Be Authentic and Passionate: Let the genuine enthusiasm for the products and the brand's journey (like launching a new logoed item) shine through in the copy.
• •Use High-Quality Visuals: Complement the elegant tone with professional product photography and visually appealing social media content.
• •Encourage Customer Interaction: Prompt reviews and sharing experiences, creating a sense of community around the brand.

Social Perception

Relatable and passionate brand appreciated for its aesthetic and functional benefits like water resistance, actively building a community and reaching a younger, engaged audience through collaborations and presence on TikTok.

Copy Examples

• •Discover timeless elegance with our 18 Karat gold plated stainless steel accessories. Designed to enrich your daily life, our pieces are both allergy-friendly and waterproof.
• •It's all about grace. Elevate your style with our durable and stylish jewelry, crafted to accompany you everywhere.
• •Introducing our first product featuring the Minaz logo! We're thrilled to share this milestone with you. Shop the collection now and experience the quality and design you deserve.
• •Behind the scenes: A glimpse into our family business. We pour our hearts into creating jewelry that you'll love. Thank you for being a part of our journey! #MinazJewelry #FamilyBusiness
• •Ready for anything! Our waterproof jewelry is designed to keep up with your active lifestyle. From workouts to rainy days, your Minaz pieces will maintain their shine and quality.