Brand Tone

Bold/Edgy, Humorous/Sarcastic, Informal/Casual, Confident

Brand Values

• •Self-Expression/Individuality
• •Boldness/Attitude
• •Humor
• •Directness/Authenticity
• •Positivity/Motivation

Best Practices

• •Develop a Clear Tone Guide: Explicitly define the brand's voice (e.g., bold, humorous, direct, confident) with examples of do's and don'ts. This should include preferred vocabulary, level of formality, and use of humor or slang.
• •Know Your Audience: Understand who you're talking to. The language should resonate with their communication style and preferences, reinforcing the idea that the brand 'gets' them.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, an email newsletter, or customer service interaction, the tone should feel familiar and aligned with the core brand personality.
• •Let the Visuals and Copy Work Together: The edgy and humorous designs of MerchGorilla should be complemented by copy that matches that energy. If introducing a different theme like 'inspirational,' the copy should reflect that shift while still feeling authentic to the overall brand.
• •Review and Refine: Regularly audit your copy across different platforms to ensure it remains consistent and effective. Solicit feedback if possible and don't be afraid to tweak the tone if the brand evolves or if certain approaches aren't resonating as intended.

Social Perception

Appeals to individuals seeking unique, statement-making apparel that aligns with subcultures interested in streetwear, graphic tees with attitude, and humor. A niche product catering to a specific set of tastes rather than a mass market. Primarily shaped through online interactions and product visibility.

Copy Examples

• •Unleash your inner beast. This ain't your average tee. Rock the attitude. Shop the new Gorilla Fury Tee now. #MerchGorilla #Unleashed
• •Pretty sure my coffee needs coffee. And this t-shirt. You get it. Grab the 'Caffeine Fiend' tee before reality hits. #SarcasmIsASuperpower #MerchGorilla
• •Normal is boring. Our latest drop is anything but. Statement graphics, zero apologies. Find your next favorite piece of rebellion. Link in bio. #StandOut #MerchGorilla
• •Yeah, we do edgy. But sometimes you gotta wear your motivation. New 'Good Vibes Only' tee just dropped. Positive attitude, same bold style. #InspiredByMerchGorilla #PositiveEnergy
• •Your closet called. It's begging for something that doesn't suck. We got you. Explore designs that hit different. MerchGorilla.com. #NotForEveryone #GraphicTees