Brand Tone

Professional & Expert, Inspirational & Design-Focused, Quality-Oriented, Customer-Centric & Collaborative, Confident & Established

Brand Values

• •Quality: Offering high-quality, durable tile and stone products.
• •Expertise: Providing knowledgeable guidance and leveraging their team's passion for tile and design.
• •Design Excellence: Focusing on aesthetic appeal and helping clients achieve their design vision.
• •Customer Satisfaction: Committing to a positive customer experience and partnership.
• •Selection & Variety: Offering an extensive range of products to meet diverse needs.
• •Innovation: By staying current with design trends and offering a wide selection from leading manufacturers.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., professional yet approachable, expert but not condescending, inspirational and sophisticated). Provide examples of "do's and don'ts" for writing.
• •Prioritize High-Quality Visuals with Descriptive, Benefit-Driven Captions: Ensure all imagery aligns with the sophisticated, design-focused aesthetic. Accompany visuals with copy that not only describes the product but also highlights its benefits (e.g., "Create a serene retreat with our durable, water-resistant porcelain tiles, perfect for your master bath oasis.").
• •Emphasize Expertise and Partnership: Consistently weave in messages about your team's knowledge, passion for design, and commitment to helping clients achieve their vision. Use phrases like "Our design experts suggest..." or "Partner with ACP for..."
• •Maintain Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or showroom signage, the tone should feel unified and instantly recognizable as Architectural Ceramic Products. Train any staff responsible for content creation.
• •Engage Authentically and Professionally: When responding to comments or inquiries online, maintain the established professional and helpful tone. Address concerns courteously and showcase your commitment to customer satisfaction. This reinforces the brand's reliability and customer-centric values.

Social Perception

Positive In-House Reviews, Local Recognition, Industry Standard (go-to places for unique selections and design help), Visual Appeal, Potential for Name Confusion

Copy Examples

• •Headline for Website/Social Media: "Transform Your Space: Discover Premium Tiles and Expert Design Guidance at ACP."
• •Instagram Caption for a Project Image: "Elegance etched in stone. This stunning [kitchen/bathroom/etc.] features our exclusive [Product Name] collection, bringing timeless sophistication and lasting quality to the heart of the home. What vision can we help you create? #ACPTile #ArchitecturalCeramicProducts #DesignInspiration #LuxuryTiles #[CityName]Homes"
• •Facebook Post about New Arrivals: "Fresh perspectives in design have arrived! Explore our latest collection of innovative ceramic and porcelain tiles, curated from the world's leading artisans. Visit the ACP Showroom in Boardman, OH, and let our experts guide you to the perfect finish. Your vision, our expertise. [Link to website] #TileDesign #NewProducts #HomeRenovation #CommercialDesign #OhioArchitects"
• •About Us Snippet (Short Version): "At Architectural Ceramic Products, we're more than just tile suppliers; we're your dedicated partners in design. With decades of expertise and an unparalleled selection of quality materials, we empower homeowners, designers, and architects to bring their most ambitious visions to life. #ExpertGuidance #QualityTiles #YourDesignPartner"
• •Promotional Email Subject Line: "Achieve Your Dream Design with ACP's Finest Tiles & Stone" Body Snippet: "Don't just renovate, elevate. Architectural Ceramic Products offers an unmatched selection of high-quality tiles and natural stone, backed by expert advice to ensure your project is a masterpiece. From concept to completion, we're here to help. Schedule your showroom consultation today!"