Brand Tone

Empowering & Encouraging, Heartfelt & Sentimental, Accessible & Supportive, Quality-Conscious & Proud, Friendly & Approachable

Brand Values

• •Creativity & Self-Expression
• •Joy of Crafting
• •Accessibility & Inclusivity
• •Quality & Craftsmanship
• •Thoughtfulness & Connection
• •Simplicity & Enjoyment

Best Practices

• •Always Empower, Never Intimidate: Use encouraging and inclusive language. Avoid jargon or overly technical terms without explanation. Focus on the user's potential and the ease of the process (e.g., "You've got this!", "Perfect for all skill levels").
• •Infuse Warmth and Emotion: Connect with the sentimental value of handmade items. Use words like "love," "joy," "heartfelt," "cherish," "special" to tap into the emotional aspect of creating and gifting.
• •Be Supportive and Guiding: Reassure customers that help is available (video tutorials, clear instructions, responsive customer service). The tone should be that of a helpful friend or mentor.
• •Highlight Quality and Pride in Craftsmanship: While emphasizing ease, don't shy away from showcasing the premium materials and the beautiful, durable results customers can achieve. This instills confidence in the product.
• •Maintain a Friendly and Approachable Voice: Even in transactional communications or FAQs, keep the language welcoming and human. Use contractions where appropriate for a more conversational feel. Address the customer directly and empathetically.

Social Perception

Highly Positive Customer Experience, Good Value, Gift-Worthy, Trustworthy, Engaging & Fun

Copy Examples

• •Headline: Unleash Your Inner Artisan. Craft a Leather Bag You’ll Cherish Forever. Body: Dreamt of creating your own stylish leather accessories? With Cucubird, it’s simpler than you think! Our all-in-one DIY kits provide beautiful pre-cut leather, quality tools, and easy step-by-step video guides. Perfect for mindful crafting or a heartfelt handmade gift. Start your creative journey today!
• •Social Media Post (Image: A smiling person holding their completed DIY bag): That feeling when you say, "Thanks, I made it myself!" 😍 Empowerment looks good on you! Our DIY leather kits come with everything you need to create something truly special and uniquely yours. Ready to craft with love? Tap the link in bio! #CucubirdCreations #DIYStyle #HandmadeWithLove
• •Product Description Snippet (for a beginner-friendly kit): New to leather crafting? Welcome! This kit is lovingly designed for you. We’ve made every step clear and enjoyable with our friendly video tutorial and high-quality, pre-punched leather pieces. Experience the pure joy of making something beautiful with your own hands – we know you can do it!
• •Email Subject Line: A Gift Made by You Means So Much More Email Body Snippet: This season, give a gift that tells a story – a story of your time, your care, and your creativity. Our DIY leather kits help you craft stunning, high-quality pieces that are as joyful to make as they are to receive. Imagine their smile!
• •"About Us" Excerpt: It all started with a simple desire: to create a heartfelt, handmade gift. We discovered the challenges of leather crafting and decided to change that. Cucubird is our way of sharing the joy, making it easy and accessible for you to craft beautiful leather pieces infused with love and personal touch. Join us in making every creation a labor of love.