Brand Tone

Heartfelt and Emotional, Passionate and Creative, Customer-centric and Appreciative, Professional and Trustworthy, Elegant and Aspirational, Approachable and Friendly

Brand Values

• •Passion for Floristry
• •Quality and Freshness
• •Creativity and Beauty
• •Customer Satisfaction
• •Emotional Connection
• •Reliability and Trust
• •Growth and Education

Best Practices

• •Lead with Emotion, Support with Quality: Always connect the product (flowers) to the feeling or occasion it represents ("From Our Hearts to Yours," "convey emotions"). Then, reinforce this with mentions of freshness, design expertise, and reliable service.
• •Embrace Storytelling: Share the passion behind the brand, like the founder's journey or the inspiration behind a particular arrangement. This makes the brand more relatable and human.
• •Use Warm, Inclusive, and Appreciative Language: Make customers feel valued. Use phrases like "celebrate with you," "your special day," and express gratitude for their trust. Reflect this in social media responses as well.
• •Maintain Professionalism Alongside Warmth: Ensure copy is error-free, clear, and conveys expertise, especially when discussing flower quality, design, and delivery promises. This builds trust and justifies premium perceptions.
• •Adapt Subtly Across Platforms, Core Stays Same: While TikTok copy might be more informal and use trending phrases, the underlying values of passion, quality, and emotional connection should still resonate. Instagram can lean into more elegant and descriptive language, while Facebook can be more community-focused and direct. The core message of heartfelt floristry should be consistent.

Social Perception

Laurels N Leafz is generally perceived as a reputable florist providing beautiful, high-quality floral arrangements and good service. They are seen as a go-to option for various occasions. Customers appreciate the beauty and design of the bouquets. Trusted for key occasions, they are seen as a versatile and reliable florist. The company is recognized for offering a premium service.

Copy Examples

• •From our hearts to yours, Laurels N Leafz crafts more than just bouquets; we deliver emotions. Each bloom is chosen with care, arranged with passion, and sent with the promise of a brighter day. Celebrate life's moments, big or small, with flowers that speak volumes. Discover your perfect arrangement today.
• •Years of love, beautifully expressed. Let our passion for petals help you craft an anniversary surprise that whispers sweet nothings and shouts 'I love you' all at once. Choose Laurels N Leafz for handcrafted elegance that mirrors your unique journey together.
• •Unleash your inner florist and connect with the soul of flowers. Join our Laurels N Leafz workshop and let our passionate designers guide you in creating your own masterpiece. It's more than a class; it's an experience, a moment of creativity from our hearts to yours.
• •Your special moments deserve the perfect touch. At Laurels N Leafz, we're dedicated to bringing your floral visions to life with professionalism and care. From your first click to the moment your flowers arrive, trust us to make your experience seamless and joyful.
• •Indulge in the art of exquisite floristry. Our premium collection at Laurels N Leafz features the freshest imported blooms, sculpted into breathtaking designs by our master florists. For moments that demand nothing less than extraordinary elegance, choose a statement from the heart.