Brand Tone

Youthful & Vibrant, Friendly & Approachable, Confident & Value-Oriented, Trendy & Expressive, Helpful & Customer-centric

Brand Values

• •Comfort
• •Quality
• •Affordability/Value
• •Style & Trendiness
• •Customer Happiness
• •Ethical Production & Responsibility
• •Freedom of Expression
• •Convenience

Best Practices

• •Incorporate current slang or expressions where appropriate, but ensure clarity.
• •Use phrases like 'premium without the price tag' or 'style that doesn’t compromise on value' to reinforce the core proposition.
• •Go beyond just saying 'comfortable.' Use sensory words to describe the feel of the fabrics (e.g., 'buttery soft,' 'cloud-like comfort,' 'breathes with you').
• •Focus on how the clothes make the wearer feel confident and expressive.
• •Share customer stories and behind-the-scenes glimpses to build trust.

Social Perception

Positive Customer Feedback, Growing Online Community, Value for Money, Emerging Brand

Copy Examples

• •Skip the store and shop from home!
• •Happy Customers
• •Perfect blend of comfort, style, and unbeatable value
• •#Pyjamawala #TrendyTees #ExpressYourself #VibrantIndia
• •#LookGoodFeelGood #PyjamawalaVibe