Brand Tone

Elegant, evocative, and artisanal. Storytelling and sensory language.

Brand Values

• •Artisanal Quality & Craftsmanship
• •Beauty & Elegance
• •Connection to Place (Positano)
• •Emotional Experience
• •Sharing Discovery

Best Practices

• •Continuously weave the narrative of Positano, craftsmanship, and the emotional connection into your copy, from product descriptions to social media.
• •Emphasize the handcrafted nature and unique design of the jewelry.
• •Highlight the brand's connection to Positano and the Amalfi Coast.
• •Focus on the emotional experience of owning a piece of Positano's magic.
• •Use descriptive language that evokes a sense of sensory journey, light, love, and tradition.

Social Perception

Elegant, handcrafted jewelry that captures the magic and beauty of Positano, offering a unique and emotional connection to its customers.

Copy Examples

• •Our 'Luna' ring, artisan-crafted in radiant bronze and luminous CZ crystals, is more than an accessory—it's a memory of sun-drenched Italian days, a piece of Positano's heart, yours to cherish.
• •✨ #GoldenShoresPositano #ItalianJewelry #ArtisanalMagic #PositanoDream
• •Golden Shores Positano isn't just jewelry; it's an invitation to carry that Italian coastal dream with you, always.
• •Discover the magic of Positano with our handcrafted jewelry. Each piece tells a story of artistry and elegance.
• •Experience the allure of the Amalfi Coast. Our collection captures the essence of Italian craftsmanship and timeless beauty.