Brand Tone

friendly, welcoming, passionate, educational, and community-oriented

Brand Values

• •Quality & Natural Ingredients: Commitment to using 100% all-natural, premium ingredients, locally sourced herbs when possible, and no artificial additives.
• •Handcrafted & Small Batch: Emphasizing the care and consistency put into each blend.
• •Wellness & Well-being: Focusing on the health and medicinal benefits of tea and herbs, offering wellness-focused blends.
• •Community & Connection: Bringing people together through tea, supporting local farmers, and actively participating in community events.
• •Education & Experience: Passion for sharing knowledge about tea, its benefits, and the art of blending through workshops and events.
• •Inclusivity & Conversion: Aiming to make tea enjoyable for everyone and "convert tea nay-sayers into tea enthusiasts".
• •Passion & Entrepreneurship: Driven by the founder's lifelong passion for tea and an entrepreneurial spirit.

Best Practices

• •Embrace Warmth and Enthusiasm: Use inviting and passionate language. Words like "joy," "delight," "passion," "discover," "unleash," and "connect" reflect the brand's positive energy.
• •Educate and Inspire: Share knowledge about tea, ingredients, and benefits in an accessible way. Frame copy around learning and experiencing something new.
• •Highlight Quality and Craftsmanship: Emphasize "handcrafted," "small-batch," "premium," "all-natural," and "locally sourced" to convey the care and quality behind the products.
• •Foster Community: Use inclusive language ("join us," "our community," "fellow tea lovers") and highlight local involvement to build a sense of connection.
• •Tell the Story: Weave in the founder's passion and the "why" behind the brand to create a more personal and authentic connection with the audience.

Social Perception

Customers and the public generally perceive Savory Blends Tea Co. positively. Reviews highlight the delicious and unique blends, the knowledgeable and passionate founder, and the enjoyable and informative workshops. They are seen as a local business that offers high-quality, handcrafted products and engaging experiences. The brand's commitment to natural ingredients and community involvement also contributes to this positive perception.

Copy Examples

• •Headline: Discover Your Perfect Sip: Handcrafted Teas for Moments of Joy. Body: At Savory Blends Tea Co., we pour our passion into every small-batch blend. Explore unique flavors, crafted with all-natural ingredients, designed to delight your senses and support your well-being. Join our community of tea lovers!
• •Headline: More Than Just Tea, It's an Experience. Body: Unleash your inner tea alchemist at our fun & interactive Tea Blending Workshops! Learn from "The Tea Lady" herself, create your own custom blends, and connect with fellow tea enthusiasts. Perfect for a unique outing or a thoughtful gift. Sign up today!
• •Headline: Wellness in Every Cup. Body: Embrace the natural goodness of our wellness-focused tea blends. Made with locally sourced herbs and premium teas, each cup is a step towards balance and vitality. Taste the Savory Blends difference.
• •Headline: From Tea Nay-Sayer to Tea Enthusiast – We'll Guide Your Journey. Body: Think tea isn't for you? Let us change your mind! Our welcoming founder, Lori, is passionate about sharing the diverse world of tea. Find your new favorite brew with our expertly crafted blends and educational events.
• •Headline: Support Local, Sip Savory. Body: As a Richmond-based, BIPOC woman-owned business, we're proud to be part of this vibrant community. By choosing Savory Blends, you're not just getting exceptional tea; you're supporting local farmers and a dream steeped in passion.