Brand Tone

Stylish & Modern, Youthful & Trendy, Quality-Conscious & Confident, Approachable & Friendly, Enthusiastic & Passionate

Brand Values

• •Style & Personal Expression
• •Quality & Durability
• •Originality & Uniqueness
• •Customer Satisfaction
• •"Made in France" / French Craftsmanship

Best Practices

• •Embrace "Chic & Accessible": Write with a sophisticated yet friendly flair. Use clear, stylish language that reflects modern French culture (if targeting primarily French speakers) but remains understandable and inviting. Avoid overly technical jargon.
• •Highlight "Made in France" Subtly and Proudly: Integrate this value where appropriate, not just as a tagline but as a reflection of quality, care, and unique design heritage. "Conçu avec passion en France" (Designed with passion in France) or "L'élégance française pour votre quotidien" (French elegance for your everyday).
• •Visual Storytelling with Words: Let the copy complement the strong visuals. Use descriptive words that evoke the texture, feel, and aesthetic of the products. Focus on how the accessories enhance the user's lifestyle and personal image.
• •Engage with a Youthful Spirit (especially on social media): Use relevant emojis, ask questions, and incorporate a touch of playfulness where appropriate (especially on TikTok/Instagram). Keep the language fresh and dynamic.
• •Maintain a Consistent Vocabulary of Style & Quality: Regularly use terms like "tendance" (trendy), "élégant" (elegant), "raffiné" (refined), "qualité supérieure" (superior quality), "design unique" (unique design), "protéger avec style" (protect with style) across all platforms to reinforce brand identity.

Social Perception

KROKK appears to be perceived as a trendy and fashionable brand for mobile accessories. The engagement on Instagram and TikTok suggests a positive reception, particularly for the visual appeal of their products. The "Made in France" claim likely resonates well with customers who value local production and quality craftsmanship.

Copy Examples

• •Instagram Post (Image: Sleek iPhone case on a café table): Parisian mornings just got an upgrade. ✨ Protect your tech, but make it fashion. Our new 'Minuit' case – because your iPhone deserves to be as chic as you are. Link in bio to shop the look! #KROKK #StyleProtection #MadeInFrance #iPhoneCase
• •TikTok Video (Fast cuts showing different case designs, upbeat trending song): Your phone's new BFF just dropped 🔥 Which KROKK vibe are you? Edgy, chic, or minimalist? Show us your style! 👇 #KROKKFR #PhoneCaseGlowUp #TechAccessories #FrenchDesign
• •Facebook Ad (Carousel showing phone cases, watch bands, AirPods cases): Don't just protect your devices, express yourself! 🇫🇷 KROKK offers premium, French-designed accessories that blend quality with unique style. From phone cases to Apple Watch bands, find your perfect match. Enjoy 15% off your first order with code: BIENVENUE15. Shop now: krokk.fr
• •Website Banner (Homepage): KROKK: Style. Protection. Personnalité. Découvrez nos accessoires uniques, fabriqués avec soin en France. (KROKK: Style. Protection. Personality. Discover our unique accessories, crafted with care in France.)
• •Email Subject Line (for a new product launch): 🤫 Psst... Your Next Style Obsession is Here! New KROKK Arrivals Inside. (Body Snippet): Hey [Customer Name], get ready to turn heads. Our latest collection of [Product Type, e.g., 'Artisan Phone Cases'] has landed, blending cutting-edge design with the quality KROKK is known for. Be the first to explore...