Brand Tone

energetic, motivational, and friendly

Brand Values

• •Quality
• •Comfort & Performance
• •Style & Versatility
• •Empowerment/Confidence
• •Accessibility

Best Practices

• •Incorporate verbs that inspire action and adjectives that evoke positive feelings (e.g., "conquer," "energize," "vibrant," "unstoppable").
• •Use emojis to add personality and visual appeal, and relevant hashtags to increase visibility and connect with a like-minded community.
• •Use "you" and "your" to create a personal connection. Foster a sense of community by referring to your customers with a collective name (e.g., #KiriosKrew).
• •Explain how the product's features (e.g., "transpirable y de secado rápido" - breathable and quick-drying) translate into tangible benefits for the customer (e.g., "mantiene tu piel fresca y seca durante toda tu rutina" - keeps your skin cool and dry throughout your routine).
• •Even when addressing potential challenges (like the need for motivation), frame it in an optimistic and encouraging way. The overall message should be uplifting.

Social Perception

Customers likely perceive Kirios as a provider of trendy and functional activewear that offers good value, especially with promotions. The brand aims to be seen as a reliable source for comfortable and stylish sportswear. For those familiar with the brand, Kirios is likely perceived as a Colombian activewear company with a strong online presence, particularly on social media platforms popular with a younger, fitness-conscious demographic.

Copy Examples

• •Unleash your power! 💪 Our new collection is here to fuel your every move. Shop now and feel the difference. #KiriosActive
• •From intense workouts to relaxed weekends, our [Product Name, e.g., Sculpt Leggings] have you covered. Comfort that moves with you, style that turns heads. ✨ What's your next adventure?
• •Hey #KiriosKrew! Ready to crush those goals? We're here to cheer you on with gear that's as resilient and vibrant as you are. Let's get moving! 🏃‍♀️💨
• •Feel confident, feel unstoppable. Our [Product Name, e.g., Breeze Crop Top] is designed to make you look and feel amazing, so you can focus on being your best self. You got this! 💖
• •Your perfect workout partner is here! 🎉 Discover the quality, comfort, and style of Kirios. Designed in Colombia, loved everywhere. Tap to explore! #FitnessFashion