Brand Tone

Creative & Personalized, Quality-Oriented & Precise, Customer-Focused & Accommodating, Approachable & Community-Oriented, Modern & Tech-Savvy

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Versatility
• •Supporting Dreams & Community

Best Practices

• •Always Emphasize Personalization: Use words like 'custom,' 'personalized,' 'your design,' 'unique to you,' 'one-of-a-kind.'
• •Highlight Quality and Precision: Incorporate terms such as 'high-precision,' 'intricate detail,' 'quality craftsmanship,' 'state-of-the-art.'
• •Speak Directly to the Customer's Needs/Desires: Frame copy around solving a gifting problem or creating a cherished keepsake (e.g., 'Perfect for [occasion],' 'Create a lasting memory').
• •Maintain an Enthusiastic and Creative Voice: Use positive and inspiring language that reflects the art of creation (e.g., 'bring your ideas to life,' 'stunning, tangible creations').
• •Showcase Versatility and Material Expertise: Regularly remind the audience of the wide range of items and materials you can work with (wood, metal, glass, acrylic, etc.).

Social Perception

Aims to be perceived as reliable, creative, and customer-attentive. Wants to be seen as a go-to for thoughtful and unique presents. Strives to be accessible and engaging with a broad audience.

Copy Examples

• •Customize EVERYTHING!
• •Designed For You
• •We work tirelessly to ensure nothing but the best for YOU.
• •One-of-a-kind keepsakes
• •Support a small business dedicated to quality!