Brand Tone

Nurturing, Caring, Artisanal, Passionate, Playful, Whimsical, Trustworthy, Quality-Conscious, Friendly & Approachable

Brand Values

• •Quality & Craftsmanship
• •Comfort & Well-being
• •Originality & Creativity
• •Eco-consciousness & Safety
• •Passion & Love
• •French Origin

Best Practices

• •Embrace "Handmade with Love in France": Consistently weave in the artisanal, French-made aspect. Use words like "handcrafted," "atelier," "stitched with care," "passion," and "meticulous" to reinforce this core identity.
• •Prioritize Child-Centric Language: Focus on comfort, softness, gentleness, safety, and the joy/wonder of childhood. Use terms like "little treasures," "precious steps," "cozy," "gentle on skin," and "magical adventures."
• •Highlight Quality and Eco-Credentials Subtly: Mention organic materials, certifications (Oeko-Tex, GOTS), and eco-friendly practices as reasons for trust and quality, rather than just technical jargon. Frame them as benefits for the child and the planet.
• •Maintain a Warm and Personal Voice: Especially when signing off or in "About Us" sections, adopt a friendly, slightly informal, and passionate tone, as if Tiffany herself is speaking. This builds connection.
• •Infuse a Touch of Whimsy Where Appropriate: For products like imaginative play items, allow the copy to be more playful and enchanting, using words like "magic," "wonder," "enchanting," and "adventures." Balance this with the more serious tone for essentials focused on comfort and safety.

Social Perception

Positive for Quality and Design, Appreciation for Handmade Aspect, Trusted by Retailers, Associated with Gifting, Engaged Community (Social Media)

Copy Examples

• •Wrap your little one's feet in the pure comfort of Tiffany Couture. Our newest slippers, handcrafted with love in France from the softest organic cotton, are designed for precious first steps and cozy cuddles. Gentle on skin, kind to the planet.
• •Unlock a world of wonder! ✨ Each Tiffany Couture magic wand is stitched with imagination and a sprinkle of French fairy dust right here in our Nantes workshop. Perfect for inspiring magical adventures and treasured childhood memories. #HandmadeMagic #TiffanyCoutureFR #KidsImagination
• •Bringing baby home? Trust Tiffany Couture for lovingly made essentials. From GOTS-certified organic cotton playmats to gentle fleece-lined booties, every piece is created with your baby’s well-being and a mother’s care in mind. Discover the softness of French craftsmanship.
• •Spring into Joy with Tiffany Couture! 🌷 Our passion for unique design blooms in every new creation. Explore charming, original pieces for your little treasures, all imagined and handcrafted with meticulous care in France. #FrenchArtisanal #BabyBoutique
• •From our atelier near Nantes to your home, a little piece of our heart goes into every Tiffany Couture creation. We believe in quality that speaks for itself, in designs that spark joy, and in practices that cherish our planet – like using certified organic fabrics and eco-friendly inks. Thank you for supporting our dream of making childhood a little more beautiful, one stitch at a time. With affection, Tiffany.