Tono de Marca

Casual, playful, and engaging.

Valores de Marca

• •Eco-friendliness
• •Engagement
• •Playfulness
• •Community
• •Transparency

Mejores Prácticas

• •Maintain a casual and playful tone, especially on TikTok.
• •Actively encourage audience interaction through questions and prompts.
• •Showcase products in short, engaging videos.
• •Incorporate behind-the-scenes content to humanize the brand.
• •Respond to comments and build a sense of community with your audience.

Percepción Social

A lifestyle brand focused on eco-friendly and accessible resort wear that encourages audience participation and community building.

Ejemplos de Copy

• •Two ways to wear our new shirt! Which style is your favorite? Let us know in the comments! #fashion #style #ootd
• •A sneak peek behind the scenes at our California factory! See how we're making eco-friendly resort wear. #sustainablefashion #ecofriendly #madeincalifornia
• •Planning your next beach getaway? Check out our top 5 resort wear essentials! #resortwear #vacation #travel
• •Did you know our fabrics are made from recycled materials? Feel good about what you wear! #ecofriendlyfashion #sustainableliving #consciousconsumer
• •New arrivals are here! Shop the latest collection of eco-friendly resort wear and get ready for summer. #newcollection #summerfashion #resortstyle