Brand Tone

elegant, personal, and experiential

Brand Values

• •Individuality & Self-Expression
• •Craftsmanship & Quality
• •Lasting Connections & Memories
• •The Experience
• •Elegance & Timelessness
• •Ethical Sourcing

Best Practices

• •Emphasize the 'Experience' and 'Story': Always frame the product not just as jewelry, but as part of a personal journey, a memory created, or a unique experience. Use words that evoke feeling and connection.
• •Maintain Elegant & Aspirational Language: Use descriptive adjectives that convey quality, beauty, and timelessness (e.g., 'meticulously,' 'radiant,' 'enduring,' 'bespoke,' 'sophisticated'). Avoid overly casual slang in website copy and primary brand statements, reserving more informal tones for platforms like TikTok where appropriate.
• •Highlight Personalization and Individuality: Stress the custom-fit nature and the ability to create a piece that is uniquely 'you.' Use phrases like 'your unique style,' 'tell your story,' 'customized for you.'
• •Be Visually Consistent with Your Words: Ensure the copy complements the clean, modern, and elegant aesthetic of the brand's visuals. The words should paint a picture that matches the imagery.
• •Balance Aspiration with Accessibility: While the brand has luxury undertones and an aspirational feel, the copy should also remain inviting and approachable, especially on social media. Focus on the joy and personal meaning, making the 'experience' feel attainable and desirable for the target audience (e.g., those looking for a special treat, a bonding activity, or a stylish, lasting accessory).

Social Perception

Trendy & Desirable, Personal & Meaningful, Associated with Experiences, Quality-Focused, Positive Customer Interactions

Copy Examples

• •Sealed with a spark. ✨ Your story, your style, forever intertwined. Experience the elegance of Vitt Jewels permanent jewelry. Book your appointment in Marbella or host your own private party! #VittJewels #PermanentJewelry #MarbellaStyle #ForeverBracelet #PersonalizedExperience
• •Sound on for sparkle & good times! 👯‍♀️ Tag your bestie you’d get linked for life with! #VittJewels #PermanentAnklet #BestieGoals #JewelryExperience #Marbella #WeldedJewelry
• •Vitt Jewels: Effortless Elegance, Enduring Connections. Discover the art of permanent jewelry, meticulously crafted for you. Shop Collection | Book an Experience.
• •More than just jewelry, it's a memory in the making. Vitt Jewels offers bespoke permanent jewelry, welded to perfection. Create your timeless reminder in gold-filled or sterling silver. Ideal for celebrations, gifts, or a treat to yourself. Learn more and book your Marbella experience: [Link] #VittJewelsMarbella #LuxuryExperience #PermanentJewelryTrend #UniqueGift
• •Hello [Name], at Vitt Jewels, we believe every piece should be as unique as you are. This month, we're celebrating the beauty of personal stories told through our custom-fitted permanent jewelry. Whether it's a delicate bracelet to mark a milestone or a chic anklet for everyday sparkle, let us help you create your lasting emblem. Explore our new charm additions or book a private party for an unforgettable experience. [Link to website]