Brand Tone

approachable, quality-focused, and aspirational (in a golf context)

Brand Values

• •Quality
• •Affordability
• •Style & Functionality
• •Achievability/Inclusivity (within golf)
• •Customer Focus

Best Practices

• •Know Your Golfer: Understand the target audience – their aspirations, needs, and language related to golf. Tailor copy to resonate with both seasoned players and enthusiastic beginners.
• •Highlight Quality & Functionality: Consistently emphasize the quality of materials, design features that enhance performance (e.g., breathable fabric, comfortable fit), and the practical benefits of the apparel.
• •Maintain an Encouraging & Achievable Voice: Reflect the brand's namesake by being encouraging and making quality golf apparel feel accessible, not exclusive or intimidating.
• •Showcase Style Visually and Verbally: Use descriptive language that evokes the style and aesthetic of the products, complementing the visual presentation on the website and social media.
• •Be Authentic to Indian Roots (Subtly if Broadening Appeal): While aiming for global appeal, subtly acknowledging the brand's origins can add a unique story, but ensure the core message of quality and performance remains central.

Social Perception

Positive Association with Golf, Awareness as an Indian Golf Brand

Copy Examples

• •Elevate Your Game, Without Breaking the Bank. Discover 3Below's premium golf apparel – where style meets performance on every fairway.
• •Crafted for Your Best Round Yet. Our [Product Name, e.g., Performance Polo] combines breathable fabrics with a modern fit, so you can focus on your swing.
• •From the Tee to the Clubhouse: Look good, feel great, play better. Explore the 3Below collection.
• •Personalize Your Passion. Add a unique touch to your golf gear with 3Below customisation. Your style, your game.
• •Inspired by the pursuit of excellence on the course. 3Below – Quality you can trust, style you'll love.