Brand Tone

Warm and Affectionate, Charming and Sweet, Personal and Thoughtful, Trustworthy and Quality-Focused

Brand Values

• •Quality and Comfort
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Aesthetic Appeal
• •Handmade with love

Best Practices

• •Use Gentle and Evocative Language: Employ words that convey softness, care, love, charm, and preciousness (e.g., "little treasure," "gentle," "cherished," "sweet," "adorable").
• •Highlight Personalization: Consistently emphasize the unique aspect of embroidered names, initials, or special details, making the customer feel the item is truly special for their baby.
• •Focus on Quality and Comfort: Highlight the high-quality materials, softness, and comfort that make the products ideal for babies.
• •Evoke Emotion: Connect with the audience by appealing to their emotions related to their baby's well-being, happiness, and the joy of parenthood.
• •Showcase Craftsmanship: Emphasize the "fait main" (handmade) and "broderie" (embroidery) aspects to convey a sense of artisanal care and dedication.

Social Perception

Positive (within its niche community). Small Business / Artisanal Feel

Copy Examples

• •Made with the gentlest materials for your precious one.
• •#LesMerveillesDElyse #BabyFashion #PersonalizedBabyGift #NewbornStyle #MadeWithLove
• •Your little one’s comfort and your happiness are at the heart of everything we do.
• •Discover our adorable and modern designs intended to make babies shine.
• •Personalized baby clothing (outfits, onesies, pajamas) with embroidery personalization, highlighting names or initials with decorative elements like hearts.