Brand Tone

enthusiastic, informative, and customer-focused

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Accessibility
• •Reliability/Trust
• •Nationwide Reach

Best Practices

• •Emphasize Passion for Technology: Consistently use language that reflects genuine enthusiasm for technology and innovation. Words like "latest," "innovative," "discover," "upgrade," and "cutting-edge" can be powerful.
• •Be Informative and Clear: While enthusiastic, ensure product descriptions and communications are clear, accurate, and provide the necessary details customers need to make informed decisions. Avoid overly technical jargon unless addressing a very specific niche audience.
• •Maintain a Customer-Centric Approach: Always frame benefits from the customer's perspective. Highlight how products solve problems, enhance their lives, or bring them joy. Use "you" and "your" frequently. Reiterate commitments to service and support.
• •Keep it Accessible and Friendly: While professional, the tone should feel approachable. Avoid overly formal or robotic language. The "About Us" page strikes a good balance between narrating their journey and stating their commitments.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us, banners) aligns with the tone on social media posts, email marketing, and any customer service interactions. This builds brand recognition and trust.

Social Perception

dedicated online retailer striving to provide quality tech products and good service across Brazil, actively trying to engage with a tech-savvy audience, aiming to be perceived as a key digital commerce for IT products in Brazil, offering an exceptional and innovative shopping experience.

Copy Examples

• •Headline: Unlock a World of Tech at Your Fingertips! Body: Passionate about innovation? So are we! Planet Multimídia brings you the latest gadgets and essential tech, all delivered fast, anywhere in Brazil. Explore quality you can trust. CTA: Shop Now & Get 10% Off Your First Order!
• •Headline: Your Tech Dreams, Delivered. Body: From high-performance PC parts to the smartest home devices, Planet Multimídia is your go-to source. We believe awesome tech should be accessible to everyone. Got questions? Our team is here to help! CTA: Discover Our Range
• •Headline: Upgrade Your Digital Life with Planet Multimídia! Body: Why choose us? Because we're as enthusiastic about top-tier electronics as you are! Find renowned brands, innovative products, and a shopping experience designed for you. CTA: Explore New Arrivals
• •Headline: More Than Just Products – It's a Tech Passion! Body: Since 2012, Planet Multimídia has been dedicated to bringing quality and innovation to Brazilians. We're not just selling electronics; we're delivering solutions that make your life easier and more connected. CTA: Learn Our Story & Shop
• •Headline: Get the Best in Multimedia, Without the Hassle. Body: Looking for quality audio, video, or computer accessories? Planet Multimídia offers a vast selection, personalized service, and reliable shipping across Brazil. Your satisfaction is our mission! CTA: Find Your Perfect Tech Today!