Brand Tone

Performance-Oriented & Innovative, Expert & Confident, Community-Focused & Passionate, Direct & Assuring

Brand Values

• •Innovation & Engineering Excellence
• •Quality & Craftsmanship
• •Performance Enhancement
• •Community Engagement
• •Integrity & Transparency

Best Practices

• •Lead with Performance and Innovation: Always highlight how SIX ZERO's engineering, materials, and design directly translate to on-court benefits for the player (e.g., more spin, better control, increased power).
• •Use Strong, Confident Verbs and Active Voice: Employ action-oriented language that reflects the dynamic nature of pickleball and the high-performance attributes of the paddles (e.g., dominate, unleash, engineer, craft, elevate).
• •Incorporate Technical Excellence (Briefly & Clearly): Mention key technological features (e.g., thermoformed, Japanese carbon fiber, unibody construction) but always link them back to a tangible player benefit. Avoid overly dense jargon without explanation.
• •Speak to the Player's Ambition: Frame the copy around helping players achieve their goals, improve their skills, and win more games. Use aspirational language that resonates with competitive and passionate players (Go Next Level, Unlock Your Potential).
• •Maintain a Thread of Community and Passion: While the tone is expert and performance-driven, subtly weave in the brand's love for the game and its connection to the pickleball community. This can be through testimonials, stories, or acknowledging the shared passion for the sport.

Social Perception

Positive for Quality and Performance, Innovative and Leading Edge, Good Value for Money, Responsive to Player Needs, Growing Brand with Strong Community Ties

Copy Examples

• •Headline: Engineered for Dominance. Crafted for Your Victory. Body: Stop compensating for your paddle. SIX ZERO's revolutionary thermoformed technology and premium carbon construction deliver the power, control, and spin you need to dictate the game. It's not just a paddle; it's your unfair advantage. Go Next Level.
• •Headline: The Science of Spin. The Art of the Win. Body: Unleash devastating spin and pinpoint accuracy with the [Paddle Name] series. Our meticulously engineered 700K Japanese Toray Raw Carbon surface grips the ball like never before, giving you the edge on every shot. Feel the difference innovation makes.
• •Headline: Don't Just Play. Evolve Your Game. Body: At SIX ZERO, we don't follow trends; we create them. Founded by engineers and fueled by a passion for pickleball, we’re obsessed with crafting paddles that elevate your performance. Experience the fusion of cutting-edge materials and player-centric design.
• •Headline: Built by Players, For Champions. Body: Tired of paddles that can't keep up? SIX ZERO paddles are born from countless hours of on-court testing and refinement. From our reinforced carbon edge seam to the optimal balance in your hand, every detail is designed to help you outperform the competition. Join the SIX ZERO revolution.
• •Headline: Your Potential is Our Blueprint. Body: Whether you're a rising star or a seasoned pro, SIX ZERO provides the tools to unlock your best game. Our diverse range, from the control-focused Quartz to the power-packed Black Diamond, ensures there's a perfectly engineered paddle to match your ambition. Discover yours today.