Brand Tone

Personal and Emotional, Creative and Artistic, Enthusiastic and Passionate, Approachable and User-Friendly

Brand Values

• •Personalization: Creating truly unique artworks based on individual customer photos and preferences.
• •Emotional Connection: Capturing and preserving feelings and special moments through art.
• •Artistic Quality: Delivering high-quality anime-style drawings created by talented artists.
• •Customer Joy: Focused on bringing happiness and a special experience to the recipient of the artwork.
• •Uniqueness: Offering a distinct way to commemorate people, pets, and relationships.

Best Practices

• •Focus on Emotion: Always tie the product back to the feelings it evokes – joy, love, nostalgia, fun. Use emotive language.
• •Emphasize Personalization and Uniqueness: Highlight that each piece is custom-made and one-of-a-kind, reflecting the individual's photo and story.
• •Use Enthusiastic and Positive Language: Convey a genuine passion for anime and the art created. Words like "breathtaking," "stunning," "cherished," "unforgettable," and "celebrate" can be effective.
• •Keep it Clear and Accessible: While artistic, ensure the process and product benefits are easily understood. Avoid overly technical jargon. The primary language is German on the site, so maintain this clarity for the target audience.
• •Show, Don't Just Tell (Visually and Textually): Use customer testimonials (if available in the future) and vibrant imagery of the artwork. In descriptions, paint a picture of how the artwork will make the recipient feel or how it can be a centerpiece for memories.

Social Perception

The brand aims to be perceived as a dedicated provider of unique, emotionally resonant anime-style art. It positions itself as a go-to for personalized gifts. The general market for similar products (custom anime portraits) are generally well-received by those who appreciate anime and personalized items. They are often seen as thoughtful, unique gifts.

Copy Examples

• •Homepage Banner: "Unlock Your Anime Alter-Ego! Transform Your Cherished Photos into Breathtaking Anime Art that Tells Your Unique Story. Create Your Masterpiece Now!"
• •Product Description (Custom Couple Portrait): "Remember that perfect moment? Let our artists capture the unique bond you share and turn it into an unforgettable anime portrait. A gift that speaks volumes, celebrating your love in a style you both adore."
• •Social Media Post (if active): "From a simple photo to a vibrant anime world! ✨ We pour our hearts into creating personalized anime art that brings your favorite memories to life. Who would you get a custom portrait for? Tag them below! #AnimovaArt #CustomAnimePortrait #AnimeGift #PersonalizedArt #UniqueMemories"
• •Email Marketing Subject Line: "💖 Your Photos, Reimagined in Stunning Anime Style! [+ Special Offer Inside]"
• •About Us Snippet: "At Animova, we're more than just artists; we're storytellers. We believe every photo holds a universe of emotions, and our passion is to translate those feelings into captivating anime art that you'll treasure forever."