Brand Tone

Inspirational, Friendly and Accessible, Modern and Trendy, Customer-Centric, Passionate

Brand Values

• •Quality and Design: Offering well-designed furniture that is also durable.
• •Affordability: Making stylish home furnishings accessible to a broad audience.
• •Customer Satisfaction: Prioritizing a positive customer experience and helping people create homes they love.
• •Inspiration: Helping customers discover and create their personal interior style.
• •Accessibility/Convenience: Leveraging e-commerce to bring furniture to customers' homes easily.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., inspirational, friendly, modern, helpful), along with do's and don'ts for language, common phrases, and even emoji use. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly and focus on their needs, aspirations, and how your products can help them achieve their desired home environment (e.g., "Create *your* perfect setting," "Helping *you* make your house a home").
• •Stay Visually Consistent with Verbal Tone: Ensure the imagery and design used alongside the copy reflect the same modern, inspirational, and friendly feel. The visual and verbal should tell the same story.
• •Be Authentic and Passionate: Let the genuine love for interior design and helping customers shine through in the language. Avoid overly corporate or impersonal jargon.
• •Listen and Adapt: Pay attention to how customers talk about your brand and their homes. Incorporate their language (where appropriate) and address their pain points and desires in a way that resonates with them, ensuring the friendly and helpful tone is maintained in customer interactions as well.

Social Perception

They likely aim to be perceived as a go-to online destination for trendy and affordable furniture in the Netherlands. Their social media engagement and visual content suggest they want to be seen as a source of inspiration and a modern brand.

Copy Examples

• •Homepage Banner: "Your dream home is just a click away. Discover the latest interior trends and affordable furniture that speaks your style. Let's make your space truly yours. #InteriaLiving"
• •Product Description (e.g., for a Scandinavian Style Sofa): "Embrace hygge with our [Sofa Name]! Clean lines, cozy comfort, and that effortlessly chic Scandi vibe you love. Perfect for movie nights or simply unwinding in style. Find your perfect setting with Interia.nl."
• •Social Media Post (Instagram/Facebook): "Hello, sunshine! ☀️ Brighten up your living room with our new collection of accessories. From plush cushions to statement mirrors, add that perfect finishing touch that makes your house a home. What's your favorite way to refresh your space? Share in the comments! #HomeInspo #InteriaNL #InteriorStyling"
• •Email Newsletter Subject: "✨ Get Inspired: Fresh Arrivals & Cozy Vibes for Your Home!" Email Body Snippet: "At Interia, we believe everyone deserves a home that feels like a perfect reflection of who they are. That's why we're constantly curating the latest designs and timeless pieces to help you create a space you'll love coming home to. Explore what's new this week!"
• •"About Us" Page Snippet: "From a passion for beautiful interiors to a promise of bringing you affordable style, Interia was born. We're not just a furniture store; we're your partner in creating a home that’s as unique and wonderful as you are. Welcome to the Interia family!"