Tono de Marca

Nature-inspired and Artistic, Customer-centric and Appreciative, Modern and Functional, Sophisticated and Unique

Valores de Marca

• •Quality Craftsmanship
• •Customer Satisfaction
• •Unique Design Aesthetics
• •Connection to Nature
• •Functionality and Style

Mejores Prácticas

• •Show, Don't Just Tell, Customer Value: Instead of just saying 'good customer service,' use testimonials and phrases like 'We love happy customers' to demonstrate it.
• •Ensure policies like the satisfaction guarantee are clearly and positively communicated.
• •Emphasize the connection to nature in product descriptions and marketing materials.
• •Highlight the unique design aesthetics and craftsmanship in all communications.
• •Maintain a balance between modern functionality and elegant style in product presentations.

Percepción Social

The brand cultivates an image of providing unique, high-quality lighting solutions appreciated by its customers, aligning with the Danish design tradition known for simplicity, functionality, and elegance inspired by nature.

Ejemplos de Copy

• •Lys med rødder i naturen (Light with roots in nature)
• •Vi elsker glade kunder. (We love happy customers)
• •Unikt Design og Funktionalitet (Unique Design and Functionality)
• •Slender design with a thin cherry wood shade
• •Fantastisk product og fremragende kundeservice! (Fantastic product and excellent customer service!)