Brand Tone

Aspirational & Evocative, Customer-Focused, Enthusiastic & Passionate

Brand Values

• •Quality
• •Sustainability & Respect for the Environment
• •Beauty & Aesthetics
• •Comfort & Well-being
• •Innovation (in design and technology)

Best Practices

• •Use Evocative Language: Employ words that paint a picture and appeal to emotion (e.g., "sanctuary," "cherished moments," "spark," "glow") in line with selling "dreams" and "comfort."
• •Maintain a Positive and Uplifting Tone: Reinforce the idea of making the world "brighter and more welcoming."
• •Emphasize Solutions and Experiences: Frame lighting not just as products, but as solutions for creating ambiance, beauty, and special moments, as their "About Us" suggests.
• •Be Authentic About Values: If sustainability and quality are core values, ensure copy reflects this genuinely, providing specifics where possible (e.g., materials, craftsmanship) to build trust.
• •Clearly Differentiate: Explicitly distinguish Relux Lighting from other entities like RELUX software or REALUX profile lights to avoid customer confusion. Use unique identifiers like the full name or website URL in communications.

Social Perception

A brand that offers not just lighting solutions but transformative experiences, enhancing the comfort, beauty, and sustainability of living spaces. It aims to be seen as innovative, high-quality, and deeply committed to customer well-being and environmental responsibility.

Copy Examples

• •"Relux Lighting was born from the dream of illuminating not only spaces but also lives."
• •"Create moments of shine and beauty in every environment."
• •"We don't just sell light, we sell dreams, we sell comfort, and the promise of a brighter and more welcoming world."
• •"Founded with love and dedication."
• •"Transform spaces into true havens of comfort and well-being."