Brand Tone

Amigable y Cercano, Educativo y Empoderador, Consciente y Responsable, Juvenil y Moderno, Directo y Sencillo

Brand Values

• •Conciencia (Conscious Beauty)
• •Simplicidad (Uncomplicated Skincare)
• •Eficacia
• •Accesibilidad y Asequibilidad
• •Transparencia
• •Inclusividad (Gender-Neutral)
• •Confianza y Fiabilidad

Best Practices

• •Embrace "Your 3AM Friend" Persona: Always write as if you're talking to a friend – be supportive, understanding, and approachable. Use "you" and "your" frequently. Keep the language conversational and avoid overly technical jargon unless explaining it simply.
• •Highlight Simplicity and Efficacy: Continuously reinforce the message of uncomplicated, effective skincare. Use phrases like "easy to use," "no fuss," "straightforward solution," "declutter your routine."
• •Infuse Conscious Values Naturally: Weave in mentions of "vegan," "cruelty-free," "sustainably sourced," and "clean ingredients" as reasons to believe and trust the brand, rather than just standalone claims. Connect these values to benefits for the consumer and the planet.
• •Stay Youthful and Relevant (Gen Z/Alpha Focus): Use clear, concise language. Incorporate emojis where appropriate on social media. Understand and reflect the concerns and aspirations of a younger demographic (e.g., stress, desire for authenticity, ethical consumption).
• •Educate with Empathy: When explaining product benefits or skincare concepts, do so in a way that empowers the user with knowledge, rather than making them feel uninformed. Position the brand as a helpful guide on their skincare journey.

Social Perception

Positiva General, Innovadora y Relevante, Impulsada por la Misión, Credibilidad Aumentada por Shark Tank, Asociada con la Sostenibilidad, Comunidad Comprometida

Copy Examples

• •Instagram Post (Product Focus - Face Mist): Feeling that midday slump? So does your skin! 🥱✨ Spritz on our Speed Dial Face Mist for an instant refresh that’s like a hug for your face. Packed with [Key Ingredient 1] & [Key Ingredient 2] to hydrate, soothe, and get you glowing again. Simple, effective, and always cruelty-free. Who needs complicated? #3AMRefresh #SkincareMadeEasy #ConsciousBeauty #YourSkinBestie
• •Facebook Ad (Problem/Solution - Acne): Tired of breakouts playing peek-a-boo? We get it. Our [Product Name for Acne] is your straightforward solution to clearer skin. Formulated with [Key Ingredient] to gently tackle blemishes without the drama. Because your skincare routine should be stress-free, just like a chat with your 3AM friend. Learn more & show your skin some love! #3AMClearSkin #GenZSkincare #VeganBeautyIndia #NoMoreAcneWorries
• •Website Banner (Brand Philosophy): Skincare That Gets You. ✨ At 3AM, we're uncomplicating your routine with conscious, effective essentials that are kind to your skin and the planet. Vegan, cruelty-free, and made with love in India for YOU. Discover your new faves. #Simply3AM #ConsciousGrooming #HealthySkinHappyYou
• •Email Subject Line (Promotion): Hey Bestie! Your Skin Deserves a Treat (And So Do You!) 😉 (Email Body Snippet): ...because great skin shouldn't be a luxury. We're giving you [Discount/Offer] on all our simple, effective skincare goodies. Stock up on your 3AM essentials and let your skin shine! Consciously made, always. Shop now...
• •Product Description Snippet (Moisturizer): Meet Baesic, your everyday go-to for happy, hydrated skin! This lightweight, non-greasy moisturizer is a total game-changer. Packed with [Key Ingredient 1] for all-day moisture and [Key Ingredient 2] to soothe and protect. No fuss, no complicated steps – just pure, conscious goodness your skin will thank you for. Perfect for Gen Z and anyone who believes skincare should be simple and effective. #3AMBaesic #DailyHydration #VeganSkincare