Brand Tone

Heartfelt & Sentimental, Personal & Thoughtful, Celebratory & Joyful, Creative & Unique, Approachable & Friendly

Brand Values

• •Connection
• •Thoughtfulness & Appreciation
• •Memorability
• •Personalization & Uniqueness
• •Joy & Delight
• •Quality
• •Empathy & Celebration

Best Practices

• •Focus on Emotion and Connection: Always tie the product back to the feelings it evokes – love, joy, appreciation, nostalgia. Use words that resonate emotionally and emphasize how the gift strengthens relationships.
• •Highlight Personalization and Uniqueness: Continuously remind the audience that these aren't just products, but personalized expressions. Use phrases like "uniquely yours," "one-of-a-kind," "tailor-made," "tell their story."
• •Use Warm, Approachable, and Celebratory Language: Maintain a friendly and inviting voice. Incorporate words associated with celebrations, special moments, and happiness (e.g., "cherish," "celebrate," "unforgettable," "delight," "special").
• •Emphasize the "Why" Behind Gifting: Connect with the customer's motivation for buying a gift – to show love, express gratitude, commemorate a milestone. Frame products as solutions for these gifting needs.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual presentation on the website and social media. If the images are warm and sentimental, the copy should reflect that, creating a harmonious brand experience. The marketing strategy centers around empathy, connection, and celebration, which should be reflected in all communications.

Social Perception

Positive Association with Personalization, Appreciation for Unique Offerings, Dependence on Product Quality and Service, Social Media Driven Discovery

Copy Examples

• •Facebook/Instagram Post (Image: A beautifully wrapped custom star map): Capture a moment that's written in the stars. ✨ Our custom star maps are more than just a gift; they're a timeless reminder of a love that’s uniquely yours. Perfect for anniversaries, weddings, or just because. Create your unforgettable memory today. #MedianGifts #PersonalizedStars #LoveStory #GiftFromTheHeart #CherishedMoments
• •Product Page Description (Soundwave Art): Let your voice be the art. Turn a cherished voicemail, your wedding vows, or a baby's first laugh into a stunning piece of soundwave art. At Median Gifts, we help you transform meaningful sounds into visible expressions of love and connection, creating a truly one-of-a-kind keepsake that speaks volumes. #SoundwaveArt #UniqueGift #PersonalizedKeepsake #VoiceOfLove #MedianGifts
• •Email Subject Line for a Birthday Promotion: Make Their Birthday Unforgettable! ✨ Personalized Gifts Inside... Email Body Snippet: Birthdays are for celebrating the wonderful people in our lives! This year, go beyond the ordinary with a personalized gift from Median Gifts that shows just how much you care. From custom photo collages brimming with memories to unique city maps of their favorite place, find a present that tells their unique story. Let's make their special day truly joyful!
• •Pinterest Pin Description (Image: Collection of personalized family-themed gifts): Family is everything. ❤️ Celebrate the beautiful connections you share with personalized gifts that honor your unique bond. From custom family portraits to engraved keepsakes, find heartfelt presents for every member of your cherished circle at Median Gifts. #FamilyGifts #PersonalizedLove #GiftIdeas #CherishFamily #MedianGiftsMakesMemories
• •Twitter Post: Looking for a gift that truly resonates? Express your deepest appreciation with a personalized treasure from Median Gifts. Because the best gifts are filled with thought and love. Shop now for unique presents for any occasion! #ThoughtfulGifting #PersonalizedPresents #MedianGifts #GiftIdeas