Brand Tone

Calm & Relaxing, Warm & Inviting, Authentic & Genuine, Slightly Luxurious & Aspirational (in an accessible way), Eco-conscious & Mindful

Brand Values

• •Quality Craftsmanship: Emphasizing the hand-poured nature and attention to detail.
• •Natural & Sustainable Ingredients: Promoting soy wax, vegan-friendly components, and eco-friendly packaging.
• •Customer Well-being & Self-Care: Positioning products as tools for relaxation, creating ambiance, and personal enjoyment.
• •Authenticity & Transparency: Sharing the story behind the brand and being open about ingredients and processes.
• •Creating Atmosphere: Helping customers transform their spaces into havens of comfort and tranquility.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining your brand's tone (e.g., calm, warm, authentic), key messaging points, preferred vocabulary (and words to avoid), and even sentence structure preferences. Share this with anyone creating content.
• •Focus on "How it Feels": Instead of just listing product features, describe the experience and emotions your products evoke. Use sensory language that appeals to comfort, relaxation, and well-being, aligning with Hom33's calming and inviting tone.
• •Maintain Authenticity: Share genuine stories, whether it's about the inspiration behind a scent, the making process, or customer experiences. This reinforces the "authentic" and "genuine" aspects of the brand tone. Avoid overly corporate or impersonal language.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media captions, email marketing, and even customer service interactions is harmonious. A customer should feel the same brand personality no matter where they encounter Hom33.
• •Listen and Adapt (Slightly): Pay attention to how your audience responds to your copy. While maintaining the core tone, be open to subtle adaptations based on feedback and engagement. For instance, TikTok might allow for a slightly more playful expression of the "warm and inviting" tone than a formal product description. However, the core feeling of calm and authenticity should remain.

Social Perception

Customers likely perceive Hom33 as a provider of high-quality, aesthetically pleasing home fragrance products. The natural and eco-friendly aspects are often appreciated. The brand is seen as a go-to for creating a cozy and inviting atmosphere. Customers may value the personal touch and craftsmanship associated with a smaller, independent brand. The visual presentation on social media and the website contributes to a perception of a stylish and thoughtful brand. Beyond the product itself, customers are likely buying into the experience and feeling that the candles and diffusers provide.

Copy Examples

• •Instagram Post Caption (Image: Candle burning softly in a cozy reading nook): Unwind and let the gentle flicker of our [Scent Name] soy candle transport you. Hand-poured with love and natural soy wax to fill your sanctuary with warmth and tranquility. What are you reading this evening? ✨ #Hom33 #SoyCandles #CozyHome #EveningRelaxation #HandPouredGoodness
• •Website Product Description Snippet (For a Lavender & Chamomile candle): Drift into serenity with our Lavender & Chamomile calming candle. Crafted from pure soy wax and infused with the finest essential oils, this blend is your invitation to breathe deeply and embrace a moment of peace. Perfect for your pre-sleep ritual or a quiet afternoon escape.
• •Email Subject Line (For a new collection launch): New at Hom33: Infuse Your Home with Our Latest Natural Scents 🌿
• •Facebook Ad Copy (Targeting users interested in home decor and wellness): Transform your living space into a haven of comfort. ✨ Hom33 offers beautifully scented, hand-poured soy candles and reed diffusers made with natural ingredients. Eco-friendly, vegan, and designed to soothe your senses. Discover your new favorite scent today! Shop Now -> [Link]
• •TikTok Video Idea (Text Overlay): (Video shows quick cuts of candle making, then a final shot of the candle lit in a nice setting) From our hands to your home 🏡✨ Experience the pure comfort of Hom33 natural soy candles. #HandmadeCandle #SoyWax #CozyVibes #SmallBusiness #HomeFragrance