Brand Tone

sensual, playful, and adventurous

Brand Values

• •Pleasure and Exploration: The core value is the promotion of sexual pleasure, experimentation, and the discovery of one's desires.
• •Intimacy and Connection: While focused on individual pleasure, there's also an undercurrent of enhancing intimacy and connection between partners.
• •Self-Acceptance and Empowerment: The brand encourages embracing one's sexuality and feeling confident in exploring it.
• •Quality and Discretion: Implied through its product offerings and the nature of the business, emphasizing a quality experience and discreet purchasing/shipping.
• •Openness and Inclusivity: The marketing and product range suggest an appeal to a diverse audience, open to various forms of sexual expression.

Best Practices

• •Embrace Sensual Language: Use evocative and descriptive words that appeal to the senses without being overly explicit, unless the specific platform/ad allows and calls for it. Focus on feelings of pleasure, intimacy, and excitement.
• •Maintain a Playful and Inviting Attitude: Keep the tone light, fun, and approachable. Avoid overly clinical or serious language. Humor can be effective when used appropriately.
• •Focus on Empowerment and Self-Discovery: Frame products as tools for exploration, self-love, and enhancing personal pleasure and confidence.
• •Be Inclusive and Positive: Use language that resonates with a diverse audience and promotes a positive view of sexuality. Avoid shaming or judgmental tones.
• •Prioritize Discretion and Trust: While the tone is open, always implicitly communicate that customer privacy and discreet service are paramount, which can be reinforced in checkout processes and shipping information.

Social Perception

Customers likely perceive The Lust Lover as a source for discreetly acquiring products to enhance their sexual experiences and explore their fantasies. They may see it as a modern and open-minded brand.

Copy Examples

• •Unlock a new chapter of pleasure. Your desires deserve to be explored. #LustLover
• •Tonight's forecast: 100% chance of satisfaction. Discover your next favorite toy. #PlayfulPleasures
• •Intimacy reinvented. Connect on a deeper level, or discover a new O-face. The choice is yours. #SensualAdventure
• •Dare to explore? Our collection is designed for the curious, the bold, and everyone in between. #EmbraceYourDesire
• •Your pleasure, your rules. Discreetly delivered excitement is just a click away. #SecretIndulgence