Brand Tone

empowering, proud, celebratory, and inspirational. It is also friendly and community-oriented.

Brand Values

• •Black Pride and Empowerment: Celebrating Black culture, beauty, and identity.
• •Unity: Promoting the power of Black unity.
• •Personalization and Individuality: Offering products that allow customers to express their unique selves and journeys.
• •Quality: Aiming to provide high-quality materials and craftsmanship, though with some reported inconsistencies.
• •Social Consciousness: Identifying as a socially-conscious lifestyle brand.
• •Accessibility and Affordability: Striving to make products accessible without compromising quality.

Best Practices

• •Always Center Black Women and Their Experiences: Use language that resonates with, uplifts, and validates the experiences of Black women.
• •Emphasize Empowerment and Pride: Consistently weave in messages of strength, confidence, cultural pride, and self-love.
• •Highlight Personalization and Individuality: Showcase how the products allow for self-expression and celebrate unique identities.
• •Maintain an Inspirational and Positive Voice: Even when addressing potential concerns, maintain an uplifting tone that aligns with the brand's core message of positivity and resilience.
• •Foster a Sense of Community: Use inclusive language ("Sistas," "Queens," "our community") to build a connection with the audience and reinforce the value of unity.

Social Perception

Many customers perceive Sistabag as a brand that allows them to express their Black pride and identity through stylish, personalized products. They appreciate the unique designs and inspirational messages. The brand is seen as a Black-owned business worthy of support. Customers often report receiving compliments when carrying Sistabags. Some customers have experienced issues with product quality, durability, and customer service, leading to frustration. Delivery times have also been a point of concern for some. There's an acknowledgment that while the designs are beautiful, the craftsmanship can sometimes be lacking.

Copy Examples

• •Carry Your Story. Our personalized bags are more than an accessory; they're a statement of your strength, your journey, and your beautiful Black identity. Design yours today and wear your pride. #Sistabag #BlackGirlMagic
• •Empowerment in Every Stitch. Sistabag celebrates the essence of Black unity and the beauty of melanin. Discover a bag that speaks to your soul and carries your heritage with grace. #BlackOwned #MadeForQueens
• •Uniquely You, Beautifully Crafted. From vibrant African prints to inspiring affirmations, find the perfect Sistabag to express your individuality. Because you're not just carrying a bag, you're carrying your crown. #CelebrateYou #SistabagStyle
• •The Perfect Gift for Your Sista. Show her the love and admiration she deserves with a personalized Sistabag. A gift that reflects her strength, poise, and unwavering beauty. #GiftIdeas #BlackJoy
• •Bold. Proud. Unapologetically You. Sistabag is more than a brand; it's a movement. Join our community of empowered women celebrating their heritage and making a statement, one beautiful bag at a time. #SistabagCommunity #BlackIsBeautiful