Brand Tone

Authentic, Passionate, Nature-Inspired, Down-to-Earth, Relatable

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Individuality & Customization
• •Connection with Nature

Best Practices

• •Highlight the 'adventure & sustainability' mission.
• •Maintain a personal and approachable voice.
• •Emphasize the use of reclaimed and locally sourced materials.
• •Showcase the dedication to craftsmanship and quality.
• •Connect with the appreciation for Vancouver Island's natural beauty.

Social Perception

A brand that is perceived as authentic, environmentally conscious, dedicated to quality craftsmanship, and deeply connected to the natural beauty of Vancouver Island, appealing to individuals who value sustainability, adventure, and unique design.

Copy Examples

• •Inspiring a harmonious blend of adventure & sustainability in every home.
• •Crafting furniture that enhances your unique lifestyle and stands the test of time.
• •Using reclaimed and locally sourced materials to create durable and beautiful pieces.
• •Connect with nature through our handcrafted designs, inspired by Vancouver Island's rugged beauty.
• •We are Alex & James Green, and we're passionate about bringing sustainable living to your home through quality craftsmanship.