Brand Tone

Celebratory, Empowering, Culturally Appreciative, Nurturing, High-Quality

Brand Values

• •Royalty/Self-Worth
• •Cultural Appreciation
• •Discovery & Curiosity
• •Quality
• •Customer Support
• •Inclusivity (within its niche)
• •Empowerment

Best Practices

• •Use inclusive language that welcomes all curious women while still centering Black and mixed-race women.
• •Emphasize the 'royal' experience of unboxing the Malkia Box, connecting it to self-worth and empowerment.
• •Highlight the quality and curated nature of the products, emphasizing the care taken in selecting them.
• •Incorporate elements of African and Caribbean culture subtly and respectfully, fostering curiosity and appreciation.
• •Focus on the customer journey and the brand's commitment to providing exceptional support and a nurturing experience.

Social Perception

A brand that celebrates and empowers Black and mixed-race women, while also being inclusive and welcoming to all who are curious about African and Caribbean cultures. It is seen as a source of high-quality, curated products and a provider of exceptional customer service.

Copy Examples

• •Unbox your inner queen! Each Malkia Box is a curated coronation, celebrating your beauty and heritage with treasures from Africa and the Antilles.
• •Discover the royalty within. Malkia Box delivers a monthly dose of self-care, cultural exploration, and pure indulgence, designed for the queen you are.
• •From our hands to your crown: We meticulously select each product in the Malkia Box to ensure a royal experience. Because you deserve nothing less.
• •More than a box, it's a journey. Immerse yourself in the vibrant cultures of Africa and the Caribbean with Malkia Box, crafted for curious hearts and regal souls.
• •Your royal treatment awaits. Our dedicated team is here to ensure your Malkia Box experience is seamless, delightful, and perfectly tailored to your queenly desires.