Brand Tone

approachable, passionate, and authentic

Brand Values

• •Craftsmanship and Quality
• •Creativity and Originality
• •Customer Satisfaction
• •Community and Connection
• •Passion-Driven Business
• •Handmade Ethos

Best Practices

• •Be Genuinely You (Authentic Voice): Write as Jack would speak. Use "I" and "my" to reinforce the personal, artist-led nature of the brand. Share snippets of the creative process or personal anecdotes where appropriate. The passion for creating should shine through.
• •Focus on "Handmade" and "Craftsmanship": Consistently highlight that products are handmade, emphasizing the care, quality, and uniqueness this brings. Use descriptive language that evokes the texture, scent, and artistry of the products.
• •Engage and Invite Interaction: Ask questions, encourage comments, and respond to your audience. This builds community and reinforces the approachable tone. Use calls-to-action that feel personal rather than overly salesy.
• •Show Gratitude and Appreciation: Regularly thank customers for their support, reviews, and for being part of the brand's journey. This reinforces the positive and appreciative aspect of the brand.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visual style of the products and branding (e.g., the intricate nature of the art, the appealing look of the home fragrance products). Use clear, descriptive, and slightly informal language that is easy to understand yet conveys quality.

Social Perception

Customers and the public generally perceive Jack Thorn Designs very positively. * High-Quality Products: Repeatedly praised for the strong, long-lasting scents of wax melts and the beautiful craftsmanship of all items. * Trustworthy and Reliable: Indicated by "Star Seller" status on Etsy and reviews mentioning smooth shipping and good communication. * Creative and Unique: The designs, both in art and home decor, are seen as distinct and appealing. * Personal and Approachable: The direct involvement of the owner in social media and customer service fosters a personal connection that customers appreciate. * Support for Small Business: Customers seem to enjoy supporting an independent artist and small business owner.

Copy Examples

• •✨ Fresh from the studio! ✨ Get ready to fill your home with [Scent Name], our latest handmade wax melt creation. I've poured so much love (and the most amazing fragrance oils!) into this one, and I just *know* you're going to adore its [describe scent notes, e.g., warm, cozy, uplifting] vibes. Perfect for those [mention occasion, e.g., relaxing evenings, energizing mornings]. Link in bio to bring this little piece of handmade happiness home! Let me know what you think! 👇 #JackThornDesigns #HandmadeHomeFragrance #NewScent #WaxMeltAddict #SupportSmallUK
• •Dive into the intricate world of 'The [Artwork Name]'. Each dot in this piece was a moment of meditation, inspired by [mention inspiration, e.g., ancient folklore, the quiet beauty of the Welsh coast]. This high-quality giclée print captures every tiny detail of the original dot work, bringing a touch of unique artistry and dark elegance to your space. Printed on archival paper for lasting beauty. It’s more than just a print; it’s a story whispered in ink. Thanks for letting my art be a part of your world. - Jack
• •Another lovely order heading out the door! 💌 Seeing your names pop up truly makes my day. Each [product type, e.g., wax melt, candle] is handmade with so much care right here in my little studio. Hope this brings a bit of joy (and amazing scent!) to your home, [Customer Name if permission given/generic e.g., lovely people]! What are your current fave JTD scents? Let me know! #SmallBizLife #PackingOrders #HandmadeWithLove #JackThornDesigns #HomeFragranceCommunity
• •Guess what? The moment many of you have been waiting for is finally here! 🔥 I'm so incredibly excited to introduce our brand new line of handcrafted candles! It's been a journey of testing, blending, and pouring to get these just right, and I'm thrilled with how they’ve turned out. Each candle is designed to not just smell divine but to create a whole mood. Click here to explore the collection – I can’t wait to hear which one becomes your new favourite! Your support means the world. [Link to Shop]
• •Hey, I'm Jack! Ever since I was a kid, drawing alongside my grandad and getting lost in the vibrant Welsh landscapes, art and design have been my passion. In 2022, I decided to turn that passion into Jack Thorn Designs, a place where I could share my detailed dotwork illustrations and later, my love for creating unique, handcrafted home decor and fragrances. It’s pretty much a one-man show here, so every piece you receive has been made, packed, and sent with a whole lot of care and a personal touch from my studio in [Manchester/South Wales]. My goal is simple: to bring a little bit of handmade artistry and amazing scents into your home. Thanks for being part of the journey!