Brand Tone

Elegant, sentimental, warm, and empowering.

Brand Values

• •Personalization & Uniqueness
• •Empowerment
• •Affordability & Value
• •Family & Heritage
• •Craftsmanship & Quality

Best Practices

• •Use language that evokes feelings of empowerment and confidence.
• •Highlight the craftsmanship and quality of the jewelry.
• •Incorporate the brand's story and the founder's journey where appropriate.
• •Emphasize the personal and sentimental value of the jewelry.
• •Maintain a tone that is both elegant and accessible.

Social Perception

Seen as a small, relatable business offering high-quality, personalized jewelry that celebrates individual identity and empowers women. The brand is valued for its craftsmanship, customer service, and affordable opulence.

Copy Examples

• •The sparkle on this Giada #crescentmoonnecklace is literally heavenly!!!
• •designed to celebrate your unique identity
• •empower women
• •Shop our Motherhood in Bloom Collection today.
• •timeless elegance