Brand Tone

Authentic Craftsmanship with a deep appreciation for Nature.

Brand Values

• •Nature & Natural Materials: Strong emphasis on the beauty, warmth, and origin of the wood (often Hokkaido).
• •Craftsmanship & Quality: Dedication to traditional techniques and creating durable, well-made products.
• •Bringing Nature into Daily Life: Enhancing everyday moments with the tactile and aesthetic qualities of wood.
• •Sustainability/Respect for Resources: Implied through the focus on natural materials and long-lasting products, a common value in traditional crafts.
• •Simplicity & Functionality: Products are designed to be useful and possess an understated elegance.
• •(For Wash Gun) Innovation & Practical Solutions: Developing a tool to solve a common problem (dirty shoes).

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., warm, artisanal, precise, natural), and the "do's and don'ts" for communication across all platforms. This ensures everyone writing for the brand is aligned.
• •Prioritize Storytelling: Share the narrative behind the products – the origin of the wood, the crafting process, the artisan's inspiration. This reinforces the values of craftsmanship and natural connection.
• •Use Sensory Language: Appeal to touch, sight, and even smell when describing wooden products (e.g., "smooth finish," "rich grain," "faint scent of cedar"). This immerses the audience in the brand's world.
• •Maintain Visual Consistency: Ensure that the photography and videography style aligns with the desired tone. For PECKER's wooden goods, this means natural lighting, serene settings, and focus on texture and detail.
• •Engage Authentically: When interacting with customers on social media or in other communications, maintain the established brand tone. Respond with warmth, appreciation, and genuine helpfulness, reflecting the care that goes into the products.

Social Perception

The brand "WOODEN GOODS PECKER" is likely perceived by its audience as a provider of high-quality, beautiful, and authentic Japanese wooden crafts. Customers probably appreciate the connection to nature, the craftsmanship, and the aesthetic appeal of the products.

Copy Examples

• •Headline: Feel the Forest in Your Hands. Body: Our Hokkaido wooden bowls, crafted with generations of care, bring the quiet warmth of nature to your table. Experience the unique grain, the smooth touch, the simple joy of an everyday object made with soul.
• •Headline: More Than a Spoon, It's a Connection. Body: Each of our hand-carved wooden spoons tells a story of the tree it came from and the artisan who shaped it. Stir your morning coffee or serve a family meal with a piece of authentic Japanese craftsmanship.
• •Headline: Timeless Beauty, Naturally Crafted. Body: Discover tableware that doesn’t just serve food, but enhances moments. PECKER wooden goods are designed to last, growing more beautiful with every use, a testament to nature's artistry and skilled hands.
• •Headline: The Gentle Art of Living with Wood. Body: Embrace the calm and authenticity that only natural wood can bring to your home. From our workshop to your kitchen, every PECKER piece is a small invitation to slow down and appreciate the simple things.
• •Headline: Crafted in Japan, Cherished Everywhere. Body: Experience the rich tradition of Japanese woodworking with PECKER. Our collection of wooden essentials combines timeless design with the enduring beauty of natural materials, made for your life, inspired by nature.