Brand Tone

Practical and Reassuring, Modern and Style-Conscious, Direct and Informative, Customer-Oriented

Brand Values

• •Quality and Protection
• •Practicality and Convenience
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Avoid overly technical jargon unless essential and explained.
• •Use phrases that build confidence, like "worry-free," "reliable protection," "quality guaranteed."
• •Keep it Direct and Scannable: Use clear headlines, bullet points for features, and concise paragraphs.
• •Focus on functional benefits: protection, durability, ease of use.
• •Maintain a customer-oriented approach by emphasizing support, free shipping, and satisfaction guarantees.

Social Perception

Positive and trustworthy, particularly within its own platform due to positive customer reviews and secure checkout. Perceived as a newer or smaller-scale operation due to the absence of widespread news articles or a large volume of independent customer reviews on major Brazilian consumer complaint platforms.

Copy Examples

• •Proteção Completa (Complete Protection)
• •Preserva o Estilo (Preserves the Style)
• •Praticidade Garantida (Practicality Guaranteed)
• •Compra Segura (Secure Purchase)
• •With secure checkout, free shipping, and our satisfaction guarantee, getting the best for your tech has never been easier or safer.