Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Approachable & Friendly, Quality-Focused & Artisanal, Modern & Clean

Brand Values

• •Quality
• •Freshness
• •Passion for Coffee
• •Customer Experience
• •Accessibility of Specialty Coffee
• •(Potentially) Community
• •(Potentially) Ethical Sourcing/Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (passionate, knowledgeable, approachable, etc.), including words to use/avoid, and share it with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their interests, their level of coffee knowledge, and what resonates with them. Tailor your language accordingly.
• •Storytelling is Key: Share the passion behind Bean Beans Coffee, the journey of the beans, and the people involved. This builds connection and reinforces values.
• •Be Authentic & Transparent: Let your genuine love for coffee shine through. Be open about your sourcing (where appropriate) and roasting processes. This builds trust.
• •Consistency Across Channels: While the style might adapt slightly for different platforms (e.g., TikTok vs. email), the core tone and values should remain consistent, ensuring a unified brand experience.

Social Perception

Positive for Specialty Coffee Niche, Trustworthy (due to transparency), Artisanal/Craft, International Reach with Local Roots, Engaged (via social media)

Copy Examples

• •Instagram Post (New Single Origin Launch): ☀️ Saigon Sourced, Globally Poured! ☀️ Meet our new [Origin Name] single origin. Expect vibrant notes of [flavour note 1] and a hint of [flavour note 2] in every freshly roasted sip. We're passionate about bringing unique coffee experiences straight from Vietnam to your cup. Curious how to brew this beauty? Check our stories for our team's favourite methods! #BeanBeansCoffee #SpecialtyCoffee #FreshlyRoasted #NewArrival #CoffeeLovers #VietnamCoffee
• •Website Product Description (Signature Blend): Our Signature 'Saigon Sunrise' Blend: Crafted with passion, this blend is our love letter to the perfect morning. We’ve carefully selected and roasted these beans to deliver a consistently smooth, balanced cup with delightful notes of [flavour note 1] and [flavour note 2]. It’s more than coffee; it's the start of a great day, freshly roasted in Saigon and delivered to your door. Discover the Bean Beans difference.
• •TikTok Video Script (Quick Brew Guide): (Upbeat, friendly tone) Hey coffee crew! Want to nail that perfect pour-over with our latest beans? ☕️✨ Step 1: Freshly grind (always!). Step 2: [Show quick visual of blooming]. Step 3: Slow, steady pour. Boom! Amazing coffee, every time. Grab your bag via the link in bio! #BeanBeansCoffee #BrewGuide #CoffeeTikTok #SpecialtyCoffeeVN #HowToCoffee
• •Email Newsletter Subject Line (Promotional): Fresh Roasts Just Dropped! Your Perfect Weekend Brew Awaits (Free Shipping Inside!) Body Snippet: At Bean Beans Coffee, we believe every cup should be an experience. That's why our latest batch of [Bean Name] is roasted with extra love and care right here in Saigon, ready to make your mornings brighter...
• •Facebook Ad (Brand Awareness): Tired of stale supermarket coffee? 🤔 Experience the true taste of Vietnam with Bean Beans Coffee! We're specialty roasters in Saigon, delivering freshly roasted beans worldwide. Passionate about quality, obsessed with flavour. Click to explore our range and taste the difference! #BeanBeansCoffee #VietnamSpecialtyCoffee #FreshCoffeeDelivery #SupportLocalRoasters