Brand Tone

Welcoming and Familiar, Informative and Enthusiastic, Direct and Sales-Oriented, Community-Focused, Accessible and Everyday

Brand Values

• •Authenticity
• •Variety and Speciality
• •Cultural Connection
• •Quality
• •Accessibility

Best Practices

• •Know Your Audience Deeply: Understand their language preferences (Polish, Ukrainian), cultural references, and what makes them feel connected to the brand. Tailor messaging accordingly. For Wixmart, this means continuing to use Ukrainian when appropriate and highlighting products with cultural significance.
• •Use "Familiar" Language: Employ a warm, inviting, and slightly informal tone that resonates with the feeling of "home" and community. Avoid overly corporate or sterile language.
• •Highlight Authenticity and Origin: Consistently emphasize where the products come from, especially for items that evoke nostalgia or are known for their specific regional quality. Phrases like "Prawdziwy smak Ukrainy" (The real taste of Ukraine) can be powerful.
• •Be Enthusiastic and Informative: Share news about new arrivals, special offers, and unique products with genuine excitement. Provide details that showcase the quality and uniqueness of the items.
• •Maintain Visual and Textual Harmony: Ensure that the imagery used in posts and on the website aligns with the welcoming, authentic, and community-oriented tone of the copy. For example, photos of abundant, fresh products or people enjoying food can reinforce this.

Social Perception

Valued Resource, Provider of Comfort/Nostalgia, Specialty Grocer, Engaged with its Niche

Copy Examples

• •Headline (Facebook/Instagram, with image of fresh produce/products): Smak domu, bliżej niż myślisz! ❤️ Świeża dostawa ulubionych ukraińskich produktów już w Wixmart. Odwiedź nas i poczuj się jak w domu! #Wixmart #UkraińskieProdukty #Warszawa #Polska (Taste of home, closer than you think! ❤️ Fresh delivery of your favorite Ukrainian products now at Wixmart. Visit us and feel at home!)
• •Headline (TikTok video showcasing a specific snack): Tęsknisz za TYM smakiem? 😉 Chwyć ulubione przysmaki z Ukrainy w Wixmart! Sprawdź nasze nowości! #Wixmart #Przekąski #UkrainaWPolsce #TikTokFood (Missing THIS taste? 😉 Grab your favorite snacks from Ukraine at Wixmart! Check out our new arrivals!)
• •Headline (Website banner for seasonal items): Święta tuż tuż! 🎄 Odkryj tradycyjne smaki i delikatesy na Twój świąteczny stół. Wszystko, czego potrzebujesz, znajdziesz w Wixmart. [Link do Kategorii] (Holidays are just around the corner! 🎄 Discover traditional flavors and delicacies for your holiday table. Everything you need, you'll find at Wixmart.)
• •Headline (Instagram story poll – e.g. comparing two popular products): Team [Produkt A] czy Team [Produkt B]? 🤔 Głosujcie! Oba znajdziecie w naszych sklepach i online! #WixmartDelikatesy #WybórKlienta (Team [Product A] or Team [Product B]? 🤔 Vote! You can find both in our stores and online!)
• •Headline (General promotion): Twoje ulubione smaki świata w jednym miejscu! 🌍 Od świeżych ryb po pyszne słodycze – Wixmart zaprasza na zakupy! Sprawdź nasze lokalizacje i sklep online. #DelikatesyŚwiata #WixmartPL #ZakupySpożywcze (Your favorite flavors of the world in one place! 🌍 From fresh fish to delicious sweets – Wixmart invites you to shop! Check our locations and online store.)