Brand Tone

Helpful, Caring, Practical, Informative, Trustworthy, Secure, Accessible

Brand Values

• •Pet Well-being and Health
• •Practicality and Convenience
• •Customer Satisfaction
• •Trust and Security
• •Innovation

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits in terms of how they improve the pet's health, happiness, or comfort.
• •Be Clear and Informative: Use simple, direct language. Clearly explain product features, benefits, and how to use them. Avoid jargon where possible, or explain it if necessary.
• •Maintain a Friendly and Approachable Voice: Use a warm, conversational style. Address the pet owner directly (e.g., "your furry friend," "your cat").
• •Emphasize Trust and Reliability: Consistently mention guarantees, secure payment, customer support options, and quality of products in relevant communications.
• •Use Consistent Terminology and Visuals: Ensure that the language and style used across the website, social media, and emails are harmonious and reflect the brand's caring and practical nature. Match the visual style of images and videos to this tone.

Social Perception

Reliable and caring provider of pet products, focusing on the Brazilian market.

Copy Examples

• •Instagram Post (New Product - Smart Feeder): "Keep your furry friend happy and fed, even when you're not home! 🐾 Our new Smart Pet Feeder ensures perfect portions every time. Healthy routines made easy. Shop now via the link in bio! #PetCare #SmartPetHome #LojaDaPin"
• •Website Product Description (Interactive Cat Toy): "Say goodbye to bored kitties! 🎉 Our new Interactive FlutterBall engages your cat's natural hunting instincts, providing hours of stimulating play. Durable, safe, and oh-so-fun. Give your cat the gift of endless entertainment!"
• •Email to Customers (Promoting Water Fountain): "Did you know proper hydration is key to your pet's kidney and urinary health? 💧 Our AquaPet Fountain encourages drinking with fresh, filtered, flowing water. Easy to clean and super quiet – perfect for a happy, healthy pet! Discover more and enjoy free shipping."
• •Facebook Ad (General Brand Awareness): "At Loja da Pin, we believe your pets deserve the best! From cozy beds to engaging toys and essential hygiene products, find everything you need to pamper your companion. Quality products, free shipping across Brazil, and a team that cares. Visit us today!"
• •YouTube Video Description (Catnip Toy): "Watch Fluffy go wild for our new Avocado Catnip toy! 🥑🌿 Made with premium, potent catnip to delight your feline friend. See the fun in action and get yours here: [link to product]. Don't forget to subscribe for more pawesome product demos! #CatToys #HappyCat #LojaDaPin"