Brand Tone

Romantic & Sentimental, Empowering & Self-Expressive, Approachable & Friendly, Chic & Modern, Trustworthy & Quality-Conscious

Brand Values

• •Love & Connection
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Customer Happiness
• •Timelessness & Versatility
• •Accessibility (Implied)

Best Practices

• •Embrace the Origin Story: Continuously weave the romantic and sentimental roots of the brand into messaging where appropriate. Remind customers that each piece is "made with love."
• •Focus on "Her": Address the customer directly and personally (e.g., "darling," "your truest self"). Use empowering language that encourages self-expression and confidence.
• •Highlight Quality with Warmth: When discussing materials (14K gold, nickel-free), pair technical details with the emotional benefit (e.g., "lasting luster for your timeless moments," "gentle on your ears, so you can shine without a worry").
• •Maintain Visual & Verbal Cohesion: Ensure the copy on all platforms (website, social media, emails) reflects the same chic, modern, yet warm and approachable tone seen in the brand's visual identity.
• •Incorporate Customer Language: Pay attention to the positive words and phrases customers use in reviews (e.g., "lightweight," "comfortable," "compliments," "everyday wear") and subtly integrate them into brand copy to resonate authentically.

Social Perception

Positive Customer Experience, Good Value, Giftable, Trust in Quality, Emerging Brand

Copy Examples

• •Headline (Romantic, Empowering): Adorn Your Story. MYEARS: Jewelry crafted with love, for your truest expression.
• •Social Media Post (Chic, Friendly): Shine a little brighter, darling! ✨ Our new 14K gold hoops are here to add that perfect touch of timeless elegance to your everyday. Lightweight, lovely, and made for you. #MyearsTheLabel #TimelessJewelry #SelfExpression
• •Product Description Snippet (Quality-Conscious, Sentimental): Each MYEARS piece is more than an earring; it’s a whisper of a cherished moment, a spark of your unique spirit. Designed by professionals and made with love (and 14K gold!), so you can wear your heart on your ears, beautifully and comfortably.
• •Email Subject Line (Approachable, Empowering): Unlock Your Shine: Discover Earrings as Unique as You Are.
• •About Us Excerpt (Trustworthy, Romantic): Born from a moment of love, MYEARS The Label is dedicated to creating dainty, timeless earrings that let your true self sparkle. We believe in quality you can feel and designs that tell your story. Your happiness is our masterpiece.