Brand Tone

Friendly and Approachable, Aspirational and Confident, Body-Positive and Inclusive, Authentically Australian, Conscious and Ethical

Brand Values

• •Confidence
• •Inclusivity
• •Sustainability
• •Quality and Style
• •Comfort
• •Authenticity

Best Practices

• •Embrace Positivity and Empowerment: Use uplifting language that makes customers feel good about themselves. Focus on confidence, self-love, and the joy of summer.
• •Highlight Core Values Authentically: Weave in mentions of sustainability, inclusive sizing, and Australian design naturally, not as an afterthought. Show, don't just tell (e.g., through imagery, customer stories).
• •Be Relatable and Friendly: Use a conversational tone, especially on social media. Ask questions, use relevant emojis, and respond to comments in a warm and approachable manner.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in all communications (website, social media, emails) aligns with the brand's visual identity – bright, clean, and aspirational.
• •Focus on the "Why": Beyond describing the product, explain the feeling and experience it provides – the confidence on the beach, the comfort for all-day wear, the pride in choosing a sustainable option.

Social Perception

Positive Customer Feedback, Appreciation for Inclusivity and Sustainability, Lifestyle Association, Limited Broader Online Discussion

Copy Examples

• •Sun-kissed skin, ocean breeze, and the perfect fit. ✨ Our Australian-designed swimwear is made to celebrate YOU – every curve, every smile. Crafted with sustainable fabrics so you can feel as good as you look. Dive into confidence! #39Degrees #AussieSwim #SustainableStyle #BodyPositive #BeachDays
• •Find your sunshine with 39 Degrees! ☀️ From cheeky bikinis to supportive one-pieces, all designed in Australia with love and sustainable materials. We believe every body is a beach body. Explore our latest collection and enjoy [X]% off your first order! Shop now: [Link] #39DegreesSwim #InclusiveSwimwear #EcoFriendlyFashion #SummerReady
• •Dive into Australian Summer. Confidence, Comfort & Sustainable Style. Shop 39 Degrees.
• •Feel Amazing in Your Own Skin (and Our New Swimwear!) ☀️ Body Snippet: Hey Gorgeous, ready to make waves? Our latest collection, made from recycled fabrics and designed for every body, has just dropped! Discover pieces that blend effortless Aussie style with ultimate comfort. Because confidence looks good on you. Explore now...
• •Meet the [Swimsuit Name] – your new summer obsession. Designed in Australia, this piece features [Specific detail, e.g., adjustable straps for perfect support] and is crafted from our signature eco-friendly fabric that feels like a second skin. Flattering, comfortable, and made to last, it’s swimwear that loves you back. #SustainableSwim #AussieDesigned #ConfidenceIsKey