Brand Tone

Empowering, Supportive, Bold, Confident, Approachable, Friendly, Direct, and Unapologetic

Brand Values

• •Empowerment: Empowering women to feel confident and strong.
• •Confidence: Helping women feel self-assured both in and out of fitness environments.
• •Community & Support: Fostering a sense of "girls supporting girls" and collaboration.
• •Quality & Functionality: Providing high-quality, functional athleisure wear.
• •Self-Expression & Authenticity: Encouraging women to be "fierce, fearless, and completely herself."
• •Australian Owned: Pride in its local roots.

Best Practices

• •Embrace the "Feck" (Wisely): Don't shy away from the boldness implied by the name, but use it judiciously for impact rather than gratuitously. Let it underscore the confidence and unapologetic nature of the brand, often through empowering statements that challenge self-doubt rather than overt swearing.
• •Prioritize Empowerment: Every piece of copy should aim to uplift, motivate, and instill confidence in the audience. Focus on what women *can* achieve and how they *can* feel.
• •Speak Like a Supportive Friend: Use warm, approachable, and encouraging language. Incorporate community-centric terms ("queen," "babe," "team," "community") to foster a sense of belonging.
• •Be Direct and Authentic: Get straight to the point with clear, honest messaging about products and the brand mission. Avoid overly corporate or jargony language. Let the founder's passion and the brand's Australian roots shine through.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the visual branding. If the visuals are vibrant and energetic, the copy should reflect that. Use emojis and colloquialisms (especially Australian slang where appropriate and authentic) to add personality, particularly on social media.

Social Perception

Positive, Engaging, Community-Oriented, Relatable, Genuine, and Inspiring. Perceived as building a community, particularly for women in business and fitness. The distinctive name "Feck Active" likely generates curiosity and memorability.

Copy Examples

• •Instagram Post (Image: Woman confidently working out in Feck Active gear): Don't just move. Make a statement. Our gear? It's made to match your fierce. Feel that power, own that confidence. Go on, give a feck about your strength. #FeckActive #FierceFemale #OwnYourPower
• •Website Banner (New Collection Launch): NewCollection Drop! 🔥 Engineered for your ambition, designed for your confidence. It’s time to stop doubting and start doing. Feck the excuses. Unleash your awesome. Shop Now.
• •TikTok Video Caption (Behind-the-scenes of a photoshoot with diverse models): Real women, real strength, zero apologies. We're here celebrating YOU in all your glory. Tag a queen who inspires you to be unapologetically herself! 👇 #FeckActiveCommunity #BodyPositive #GirlsSupportGirls #AussieActivewear
• •Email to Subscribers (Promoting a sale): Hey Gorgeous! Ready to treat yourself? You deserve it. Our latest [Sale Event Name] is ON! Grab that set you’ve been eyeing and step into your power without breaking the bank. Because feeling feckin' fabulous shouldn't cost the earth. Shop the sale -> [Link]
• •Facebook Ad (Targeting women interested in fitness and empowerment): Tired of activewear that doesn’t get YOU? Feck Active is here to change that. We’re more than just clothes; we’re a movement. Join our Aussie-born community of confident women who aren’t afraid to show up and shine. Discover activewear that’s as bold as you are. [Link to website]